s360 & Nokian Tyres: Higher viewable impressions with lower CPM through strategic DV360 optimisation
In an era where transparency, cost-effectiveness, and performance are paramount, Nokian Tyres faced a problem. With the help of s360, Nokian Tyres redefined their Display & Video 360 strategy, which reduced CPMs, increased viewable impressions, and, most importantly, gave a holistic strategy that enhanced transparency and boosted overall performance.