Featured insights
Monitoring your brand performance with Share of Search
The internet has made it challenging to accurately measure brands’ share of voice. But Share of Search is a simple but powerful metric using search interest as an indicator of intention to buy something in the short term.
Featured insights
Is Google Analytics illegal in Denmark? Get an overview here
The Danish Data Protection Agency has announced that the standard settings of Google Analytics cannot be lawfully used. Here is what you as a company should know to draw up a plan - while we wait for the upcoming Trans-Atlantic Data Privacy Framework between the EU and the USA.
Customer insights
s360 & NiceHair: Double ROAS with a 74 % Lower CPM using Snapchat
NiceHair experiences new heights running a Snapchat campaign that drove 195% higher ROAS and X7 seconds longer average view time
Customer insights
s360 & Call me: Using the unique targeting options on Snapchat to reach new customers
Call me gets 50K+ 13-second video views and 481K potential lead reach using Story Ads and Commercial Ads on Snapchat.
Customer insights
s360 & Camille Brinch Jewellery: Using TikTok to generate 8,865 purchase-ready leads in 18 days
TikTok strategy results in -42.2% reduction in cost per lead (vs target), +30% CTR (vs other channels), 11K+ leads generated across Denmark in 18 days.
Customer insights
s360 & Swappie: Accelerating the fastest-growing startup in Europe
Renewing Swappie.com to be the go-to place for all things iPhone.
Customer insights
s360 & Lomax: Winning Millions in Annual Profit Through Automation & Profit Bidding
A 100% scalable profit solution for new markets & products that can track profit across all channels.
Customer insights
s360 & Yousician: Improved content strategy beats the competition
A new content strategy based on SEO data supports Yousician as the leading platform to learn and play music.
Customer insights
s360 & HUNTERS’ POINT: Gaining +100% Annual Revenue Through Content
A proven SEO and Content strategy attracts new customers and drives organic revenue.
Customer insights
s360 & Kia: Capitalizing market share through brand building and performance
Kia increases its market share by 41.4%, focusing on building brand awareness and influencing consumers’ brand perception with always-on campaigns on social channels.
Customer insights
s360 & BAUHAUS: Using SEO data to understand consumer trends
s360 helped BAUHAUS improve its SEO efforts and Content Marketing strategy by using Google Trend data to predict peaks in specific search terms.
Featured insights
Topic Clusters: Why you should focus on topics instead of keywords
The future of search strategies should include topics instead of keywords. The industry has focused on keywords for many years, but this is shifting towards topics. This article shows how we work with topic clustering in our award-winning SEO cases.
Customer insights
Official Instagram Case: Weekday & s360
Weekday wanted to increase brand consideration in a selection of markets. s360 has led the process with Weekdays Paid Social team & Meta, including strategy, creative sessions & execution on social media.
Customer insights
s360 & POWER: Increased efficiency with Search Ads 360
POWER reduces manual processes and increases its total revenue by 15% by automating search ads
Customer insights
s360 & Flying Tiger Copenhagen: Omnichannel marketing accelerates the journey to become a leading global brand
s360 lifted Flying Tiger Copenhagen to be the leading omnichannel brand in its category with sales in both stores and the newly launched webshop.
Customer insights
s360 & MG Motor: Brand awareness uplift by 26.6% via a Paid Social strategy based on behavioral data
Through a focused effort on branding and collecting leads, s360 helped MG Motor Denmark on its way to a solid resurgence in the Danish market.
Customer insights
s360 & POWER: Using LIA and Local Campaigns integration to promote selected products locally
With LIA integration in Local Campaigns, POWER boosts local products in their online marketing.
Customer insights
YouTube campaign created visitor boost in ZOO
s360 caused the number of visits to both the website and the Copenhagen ZOO to increase steadily with targeted video sequences in new YouTube campaigns.
Customer insights
Strong SEO results for Allakando
s360 caused the number of organic visitors to increase steadily on Allakando’s website using a detailed overview of their content and keyword landscape.
Featured insights
Exclude internal traffic with IP filters in GA4
GA4 is an exciting new analytics platform with lots of new cool features (including free BigQuery export), but also some new ways to do familiar things like IP filters. This post will walk you through how to set up IP filters to exclude internal traffic in GA4.
