Monitoring your brand performance with Share of Search
The internet has made it challenging to accurately measure brands’ share of voice. But Share of Search is a simple but powerful metric using search interest as an indicator of intention to buy something in the short term.
Is Google Analytics illegal in Denmark? Get an overview here
The Danish Data Protection Agency has announced that the standard settings of Google Analytics cannot be lawfully used. Here is what you as a company should know to draw up a plan - while we wait for the upcoming Trans-Atlantic Data Privacy Framework between the EU and the USA.
Topic Clusters: Why you should focus on topics instead of keywords
The future of search strategies should include topics instead of keywords. The industry has focused on keywords for many years, but this is shifting towards topics. This article shows how we work with topic clustering in our award-winning SEO cases.