How are you performing compared to the ecommerce market benchmark?
Recent years have shown the importance of distinguishing between results driven by market conditions and your performance. The s360 Shopping Index delivers market benchmark index numbers to compare your performance vs. other ecommerce businesses.
Monitoring your brand performance with Share of Search
The internet has made it challenging to accurately measure brands’ share of voice. But Share of Search is a simple but powerful metric using search interest as an indicator of intention to buy something in the short term.
Is Google Analytics illegal in Denmark? Get an overview here
The Danish Data Protection Agency has announced that the standard settings of Google Analytics cannot be lawfully used. Here is what you as a company should know to draw up a plan - while we wait for the upcoming Trans-Atlantic Data Privacy Framework between the EU and the USA.
