Stay updated on everything from hands-on workshops to exclusive events with partners like Google and Facebook. We offer actionable insights that can help advertisers make substantial and measurable improvements in their digital marketing performance.
17.11.21 • Insight Session
s360 Insight Session: Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
In this s360 Insight Session Glenn and Nikolaj will show you how to leverage more visibilty and value from optimizing your local presence. Especially important is Google My Business Optimization and you will be showned how to optimize this platform. Glenn will show us how a third party platform like Uberall can help you expand your local reach by adminstrating and optimizing your local listing on several platforms (Foursquare, Apple, Google etc.) from one place and why this is important.
08.12.21 • Insight Session
s360 Insight Session: Migrating your website? Get SEO, CRO & Tracking learnings from +100 migrations
Mistakes in site migrations can lead to huge drops in performance or wrong data. In this session Klaus & Nikolaj will show us what typically go wrong and how best practise looks like. You will first see different migration stories and how website migrations impacted Organic Search performance or tracking in different cases. Then Klaus & Nikolaj will take you through the best practise of Site Migrations and show the s360 migration framework timeline.
12.01.22 • Insight Session
s360 Insight Session: How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
In this s360 Insight Session Stefan and Nikolaj will take us through Topic Clustering strategies. By showing the strategy behind how topic clusters can help you drive value with top-funnel content you will get inspiration and insights into why you should apply a similar strategy to your company. The foundation is the Topic Clustering strategy applied by Bauhaus, which resulted in +600% growth within inspirational content. A case that won European Search Awards, Best use of data. Stefan will take us through what was done in this case and why Topic Clustering is such an effective strategy.