Ecom Leaders by s360: Creative is the new targeting with AI compliance insights from Gorrissen Federspiel

Social feeds have become a major place where people discover products, engage with brands and make purchasing decisions. As AI increasingly shapes what audiences see, creative has become one of the biggest levers available to marketing teams, but also one of the most questioned.

At this Ecom Leaders seminar, s360 and Gorrissen Federspiel will explore both sides of scaling modern creative: how to build social-first content that performs, and how to use AI in creative production while navigating the legal questions it introduces.

You’ll leave with perspectives on:

• What social-first creative looks like in practice and why traditional approaches to producing advertising need to evolve

• How performance data can inform what content you create next

• How AI can help marketing teams produce creative at greater speed and scale

• What IP, copyright, GDPR and emerging regulation to keep in mind when producing with AI-generated text, imagery, voice and video

• When to label and where the lines sit in connection with the AI Act and deepfake regulation

Speakers

• Mark Allerup, Managing Director, s360 Denmark

• Peter Ishøy-Rasmussen, Senior Director, Head of Studio Denmark, s360

• Adam Clarke, VP & Group Head of Studio, s360

• Emilie Sunekær Norsgaard, Senior Manager, AI Deployment, s360

• Jakob Plesner Mathiasen, Partner, Gorrissen Federspiel

• David Telyas, Partner, Gorrissen Federspiel

About Ecom Leaders

Ecom Leaders is our ongoing series of events designed for brands and retailers who seek inspiration and perspectives on the biggest challenges in marketing, data, and technology. We bring together leading e-commerce and marketing leaders across our European locations – sharing knowledge, doing deep-dives, and discussing current industry topics.

About s360

s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.