BRAND & MEDIA

Media effectiveness

HOW WE CAN HELP

Services within media effectiveness

Every media decision, what to spend, what to cut, what a channel is really worth, is only as good as the tracking underneath it. We design attribution, tracking and reporting that hold up when someone actually questions the numbers, so your teams work from data they can trust rather than patchy setups or dashboards that disagree with each other.

Marketing mix modelling

We build econometric models that align media, sales, pricing and external factors into one dataset, so you can see what paid, owned and offline channels are actually contributing to revenue and profit, and simulate a budget shift before you commit to it.

Marketing mix modelling

Incrementality testing

We design controlled experiments, geo tests, holdout groups, and platform lift studies, that show what’s genuinely incremental, cutting through the overlap and inflated reporting that comes from platforms grading their own homework.

Incrementality testing

TRUSTED BY BRANDS AND RETAILERS

Our approach

Why work with s360?

We help brands and retailers close the gap between traditional marketing and AI-driven marketing. As a marketing & AI consultancy of more than 330 specialists and engineers across eight countries, we combine decades of marketing fundamentals with the AI capabilities that are changing how marketing gets built and measured.

Deep expertise

We do not try to serve everyone. We specialise in helping brands and retailers grow, and with more than a decade of experience within this vertical, we know the challenges they share.

Talent & tech

Our engineers build proprietary tools and AI agents shaped around what the market needs. Every AI initiative goes live with oversight from someone experienced enough to know what’s worth shipping and what isn’t. Premier platform partnerships add to that toolkit.

Scalability & agility

Our multi-market presence and close collaboration across teams give us the setup to scale across complexity, and the agility to build new solutions when the market needs them. We move fast, but at a pace that makes sure nothing breaks.

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