Performance Marketing Agency
Led by technology and driven by data, we help advertisers make significant and measurable improvements in their digital marketing.
Exclude internal traffic with IP filters in GA4
GA4 is an exciting new analytics platform with lots of new cool features (including free BigQuery export), but also some new ways to do familiar things like IP filters. This post will walk you through how to set up IP filters to exclude internal traffic in GA4.
We focus on digital marketing channels that are measurable and ROI-oriented. Applying strategy, data, technology and creativity to optimize for performance.
Measurement & Data Management
Making smart marketing and business decisions depend on quality information. We help clients ensure accessibility, reliability and timeliness of data.
Data Analytics & Insights
Our team of Developers and Data Scientists transform large sets of data into actionable insights that help clients make informed marketing and business decisions.
We help our clients draw on data and technology in the creative process, which allows us to be more bold with creatives, make better choices and prove the value of ideas fast.
Google Marketing Platform
Choose the right technology and leverage the full potential of your data to future proof your digital marketing campaigns.
28.10.21 • Insight Session
s360 Insight Session: How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
In this s360 Insight Session Stefan and Nikolaj will take us through Topic Clustering strategies. By showing the strategy behind how topic clusters can help you drive value with top-funnel content you will get inspiration and insights into why you should apply a similar strategy to your company. The foundation is the Topic Clustering strategy applied by Bauhaus, which resulted in +600% growth within inspirational content. A case that won European Search Awards, Best use of data. Stefan will take us through what was done in this case and why Topic Clustering is such an effective strategy.