Ecom Leaders by s360: Ready for AI Shopping?

Shoppers no longer type “running shoes”. They describe their knee pain, their budget, and their size, then expect an AI to hand back the right product. Search is turning into a conversation, and the path from discovery to purchase is getting shorter.

This morning, Carl Wåreus from Google will cover both sides of that shift. We will open with how AI is changing the way people search and shop, and where it is heading.

After that, s360 follow up with the execution: what brands and retailers need to change in their product data, product pages, content, and tracking so that AI can find, recommend, and sell their products.

No hype and no acronym wars, just a clear picture of where AI shopping stands and what to do about it.

You’ll leave with perspectives on:

• How AI is changing the way people search and shop, and where it is heading

• What to change in your product data and product pages so AI can find and recommend your products

• How content and tracking need to adapt for AI-driven discovery

• Practical next steps to improve your AI shopping readiness

Who is the event relevant for?

Ecommerce and retail marketing leaders who want to understand how AI shopping works and what to change so their products get found and recommended.

Speaker line-up

Sebastian Grabne – Head of SEO, s360 Sweden

Carl Wåreus, Head of Partners & Specialists Nordic, Google

Erik Östberg – Managing Director, s360 Sweden

Register your interest

Whether it’s your first Ecom Leaders event or you are a regular, we can’t wait to welcome you! Seats are limited, so please follow this link to register your interest HERE.

For any questions, contact Emily Purdham, Director, Group Events at s360, at epu@s360digital.com.

About Ecom Leaders

Ecom Leaders is our ongoing series of events designed for brands and retailers who seek inspiration and perspectives on the biggest challenges in marketing, data, and technology. We bring together leading e-commerce and marketing leaders across our European locations – sharing knowledge, doing deep-dives, and discussing current industry topics.

About s360

s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.