KPIs for SEO - Monitoring SEO performance
Learn how to set effective, data-driven SEO KPIs to monitor your SEO performance, motivate your team and improve your strategies
KPIs are important for SEO as they indicate how effective SEO work has been and if any changes need to be made. In other words, you get the data and evidence you need to make valuable business decisions and identify issues before they (might) damage your business. However, SEO KPIs can be fluffy, and there is no one size fits all model. Why? Because KPIs are situational; they are specific to each type of business.
That said, you can follow a standardised KPI framework that includes the most important metrics for monetising your SEO performance.
In this webinar, Nikolaj Mogensen and Kasper Aabo Simonsen will show how to use data-driven SEO KPIs and metrics to monitor your SEO performance. They will include examples of KPI Frameworks for different types of businesses.
Agenda
Why KPIs in SEO are important
SEO KPIs in three layers (performance, visibility and execution)
Examples of SEO KPIs for Lead and Ecommerce companies
How to accommodate Seasonality and macro trends
Speakers
Nikolaj Mogensen, VP & Head of SEO, s360
Kasper Aabo Simonsen, Senior Specialist, SEO, s360
KPIs for SEO - Monitoring SEO performance
Learn how to set effective, data-driven SEO KPIs to monitor your SEO performance, motivate your team and improve your strategies
KPIs are important for SEO as they indicate how effective SEO work has been and if any changes need to be made. In other words, you get the data and evidence you need to make valuable business decisions and identify issues before they (might) damage your business. However, SEO KPIs can be fluffy, and there is no one size fits all model. Why? Because KPIs are situational; they are specific to each type of business.
That said, you can follow a standardised KPI framework that includes the most important metrics for monetising your SEO performance.
In this webinar, Nikolaj Mogensen and Kasper Aabo Simonsen will show how to use data-driven SEO KPIs and metrics to monitor your SEO performance. They will include examples of KPI Frameworks for different types of businesses.
Agenda
Why KPIs in SEO are important
SEO KPIs in three layers (performance, visibility and execution)
Examples of SEO KPIs for Lead and Ecommerce companies
How to accommodate Seasonality and macro trends
Speakers
Nikolaj Mogensen, VP & Head of SEO, s360
Kasper Aabo Simonsen, Senior Specialist, SEO, s360
From the archive
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Helsinki
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Copenhagen
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Copenhagen
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Helsinki
CFO-Approved Brand Advertising
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·
Helsinki
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Copenhagen
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Copenhagen
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·
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·
Online
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·
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·
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From the archive
Previous events
Key takeaways, speakers and photos from our past seminars, summits and webinars.
Ready for AI Shopping?
·
Helsinki
Ready for AI Shopping?
·
Aarhus
Ready for AI Shopping?
·
Stockholm
EmailExpo'26
·
Copenhagen
MarTech Meetup 2026 (date TBD)
·
Aarhus
Creative is the new targeting
·
Copenhagen
Your product feed is now your most important marketing asset
·
Stockholm
Winning Paid Search in the Era of AI
·
Amsterdam
Winning Paid Search in the Era of AI
·
Copenhagen
Winning Paid Search in the Era of AI
·
Stockholm
Winning Paid Search in the Era of AI
·
Helsinki
CFO-Approved Brand Advertising
·
Stockholm
SearchDay by s360
·
Aarhus
The AI Shake-Up in Search
·
Stockholm
Some-mainonnan tulosten parantaminen automaatiolla ja skaalautuvilla luovilla
·
Online
Content Strategy in the Age of AI (Finnish)
·
Online
AI Optimisation without the Hype
·
Stockholm
The AI shake-up with Google
·
Oslo
The New Creative Landscape with Meta
·
Stockholm
The AI shake-up with Google
·
Amsterdam
The AI Shake-Up in Search
·
Aarhus
The AI Shake-Up in Search
·
Helsinki
The AI Shake-Up with Google
·
London
CFO-Approved Digital Marketing
·
Helsinki
EmailExpo 2025
·
Copenhagen
Upskilling Yourself and Building Future-Proof Teams
·
London
The AI Shake-Up in Search
·
Copenhagen
Klaviyo Meetup Vol. 2
·
Aarhus
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·
Online
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·
Online
SEOday 2025
·
Kolding
Search Day 2025 i Oslo
·
Oslo
Hakukonemarkkinoinnin maksimointi 2025
·
Online
The end of blue links in Google? The new reality for retailers
·
Stockholm
Slutten for de blå lenkene i Google? Den nye virkeligheten for detaljhandel
·
Oslo
The end of blue links in Google? The new reality for retailers
·
Amsterdam
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·
Online
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·
Online
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·
Aarhus
Breakfast & AI - Coffee, croissants & the future of AI
·
Copenhagen
Last Call: GA4 Migration & Google's position on legislation explained
·
Copenhagen
KPIs for SEO - Monitoring SEO performance
·
Online
How to use TikTok as a Go To Market platform
·
Online
Presenting the s360 Insights Suite
·
Online
Opportunities with Search Ads 360
·
Online
AI & Content - How to get it right
·
Online
Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
·
Online
SEOday 2022
·
Kolding
Migrating your website? Get SEO, CRO & Tracking learnings from +100 migrations
·
Online
How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
·
Online
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·
Online
SEOday 2021
·
Kolding
Google Shopping & Store Visits
·
Online
Snapchat for bedrifter
·
Online
No previous events yet
From the archive
Previous events
Key takeaways, speakers and photos from our past seminars, summits and webinars.
Ready for AI Shopping?
·
Helsinki
Ready for AI Shopping?
·
Aarhus
Ready for AI Shopping?
·
Stockholm
EmailExpo'26
·
Copenhagen
MarTech Meetup 2026 (date TBD)
·
Aarhus
Creative is the new targeting
·
Copenhagen
Your product feed is now your most important marketing asset
·
Stockholm
Winning Paid Search in the Era of AI
·
Amsterdam
Winning Paid Search in the Era of AI
·
Copenhagen
Winning Paid Search in the Era of AI
·
Stockholm
Winning Paid Search in the Era of AI
·
Helsinki
CFO-Approved Brand Advertising
·
Stockholm
SearchDay by s360
·
Aarhus
The AI Shake-Up in Search
·
Stockholm
Some-mainonnan tulosten parantaminen automaatiolla ja skaalautuvilla luovilla
·
Online
Content Strategy in the Age of AI (Finnish)
·
Online
AI Optimisation without the Hype
·
Stockholm
The AI shake-up with Google
·
Oslo
The New Creative Landscape with Meta
·
Stockholm
The AI shake-up with Google
·
Amsterdam
The AI Shake-Up in Search
·
Aarhus
The AI Shake-Up in Search
·
Helsinki
The AI Shake-Up with Google
·
London
CFO-Approved Digital Marketing
·
Helsinki
EmailExpo 2025
·
Copenhagen
Upskilling Yourself and Building Future-Proof Teams
·
London
The AI Shake-Up in Search
·
Copenhagen
Klaviyo Meetup Vol. 2
·
Aarhus
Transforming marketing with Cloud & AI
·
Online
Building Tomorrow’s Success: The Vital Role of Brand Advertising
·
Online
SEOday 2025
·
Kolding
Search Day 2025 i Oslo
·
Oslo
Hakukonemarkkinoinnin maksimointi 2025
·
Online
The end of blue links in Google? The new reality for retailers
·
Stockholm
Slutten for de blå lenkene i Google? Den nye virkeligheten for detaljhandel
·
Oslo
The end of blue links in Google? The new reality for retailers
·
Amsterdam
Increase your efficiency - Optimise your content with AI
·
Online
Data scraping & AI
·
Online
Breakfast & AI - Coffee, croissants & the future of AI
·
Aarhus
Breakfast & AI - Coffee, croissants & the future of AI
·
Copenhagen
Last Call: GA4 Migration & Google's position on legislation explained
·
Copenhagen
KPIs for SEO - Monitoring SEO performance
·
Online
How to use TikTok as a Go To Market platform
·
Online
Presenting the s360 Insights Suite
·
Online
Opportunities with Search Ads 360
·
Online
AI & Content - How to get it right
·
Online
Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
·
Online
SEOday 2022
·
Kolding
Migrating your website? Get SEO, CRO & Tracking learnings from +100 migrations
·
Online
How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
·
Online
Google retter fokus mot brukeropplevelse — dette må du passe på
·
Online
SEOday 2021
·
Kolding
Google Shopping & Store Visits
·
Online
Snapchat for bedrifter
·
Online
No previous events yet
We'd love to talk