Content Strategy in the Age of AI (Finnish)

Content Strategy in the Age of AI (Finnish)

A webinar by s360

Content Strategy in the Age of AI (Finnish)

Don’t let AI search be the dead-end of your customer’s journey. Learn how to evolve your SEO content strategy to capture clicks and drive revenue through organic traffic in the age of generative search.

The search landscape has changed. Has your content strategy?

The rise of AI-powered search (SGE) has created a double-edged sword for digital growth. To succeed in 2026, you must solve two distinct problems simultaneously:

1. Winning the AI visibility

How to structure your content to become the cited authority for AI-powered search engines? Learn the signals that encourage AI to pick your brand as the primary reference over your competitors.

2. Winning the click

How to focus on strategic content gaps and high-intent mapping? Learn how to ensure your customers move into your sales funnel from AI search.

What we will cover:

  • Navigating new search intent: Distinguishing between commodity info (which AI steals) and business-relevant intent (which drives revenue).

  • The content framework: How to create click-worthy content that AI engines cite and users want to explore further.

  • Bridging the conversion gap: How to ensure the customer journey doesn’t end at the AI overview, but continues to your lead magnet or checkout.

  • Future-proofing: Strategies to stay visible and profitable even as algorithms shift.

You’ll walk away with actionable insights and strategies to turn AI challenges into competitive advantages.

Speakers

  • Tommi Karvinen, Director & Head of SEO, s360 Finland

  • Veera Vänttinen, SEO & Content Specialist, s360 Finland

PRACTICAL DETAILS

  • Date: Thursday, February 26, 2026

  • Place: Online

  • Price: Free

  • Language: Finnish

Content Strategy in the Age of AI (Finnish)

Don’t let AI search be the dead-end of your customer’s journey. Learn how to evolve your SEO content strategy to capture clicks and drive revenue through organic traffic in the age of generative search.

The search landscape has changed. Has your content strategy?

The rise of AI-powered search (SGE) has created a double-edged sword for digital growth. To succeed in 2026, you must solve two distinct problems simultaneously:

1. Winning the AI visibility

How to structure your content to become the cited authority for AI-powered search engines? Learn the signals that encourage AI to pick your brand as the primary reference over your competitors.

2. Winning the click

How to focus on strategic content gaps and high-intent mapping? Learn how to ensure your customers move into your sales funnel from AI search.

What we will cover:

  • Navigating new search intent: Distinguishing between commodity info (which AI steals) and business-relevant intent (which drives revenue).

  • The content framework: How to create click-worthy content that AI engines cite and users want to explore further.

  • Bridging the conversion gap: How to ensure the customer journey doesn’t end at the AI overview, but continues to your lead magnet or checkout.

  • Future-proofing: Strategies to stay visible and profitable even as algorithms shift.

You’ll walk away with actionable insights and strategies to turn AI challenges into competitive advantages.

Speakers

  • Tommi Karvinen, Director & Head of SEO, s360 Finland

  • Veera Vänttinen, SEO & Content Specialist, s360 Finland

PRACTICAL DETAILS

  • Date: Thursday, February 26, 2026

  • Place: Online

  • Price: Free

  • Language: Finnish

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

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