
The AI shake-up with Google
The AI shake-up with Google
An Ecom Leaders event by s360 and Google
Ecom Leaders: The AI Shake-Up with Google
Join us in Oslo for a focused morning seminar exploring how AI is transforming consumer behaviour, advertising, and the future of search. Hosted in partnership with Google, this session brings together e-commerce leaders for insights, strategy, and practical takeaways for 2026 and beyond.
After breakfast and networking, we’ll dive into a series of expert-led presentations and discussions, including:
The current AI landscape & real-world use cases
Google’s AI priorities for 2026
How to win the AI Shake-up in Search
Speakers
Nikolaj Mogensen, Group Lead, SEO, s360
Philip Winther, Head of SEO, Norway, s360
Charlotte Pedersen, Nordic Agency & Partner Head, Google Norway
PRACTICAL DETAILS
Date: Thursday, January 22, 2026
Ecom Leaders: The AI Shake-Up with Google
Join us in Oslo for a focused morning seminar exploring how AI is transforming consumer behaviour, advertising, and the future of search. Hosted in partnership with Google, this session brings together e-commerce leaders for insights, strategy, and practical takeaways for 2026 and beyond.
After breakfast and networking, we’ll dive into a series of expert-led presentations and discussions, including:
The current AI landscape & real-world use cases
Google’s AI priorities for 2026
How to win the AI Shake-up in Search
Speakers
Nikolaj Mogensen, Group Lead, SEO, s360
Philip Winther, Head of SEO, Norway, s360
Charlotte Pedersen, Nordic Agency & Partner Head, Google Norway
From the archive
Previous events
Key takeaways, speakers and photos from our past seminars, summits and webinars.

Ready for AI Shopping?
·
Helsinki

Creative is the new targeting
·
Amsterdam

Ready for AI Shopping?
·
Aarhus

Ready for AI Shopping?
·
Stockholm

EmailExpo'26
·
Copenhagen

Creative is the new targeting
·
Copenhagen

Your product feed is now your most important marketing asset
·
Stockholm

Winning Paid Search in the Era of AI
·
Amsterdam

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·
Copenhagen

Winning Paid Search in the Era of AI
·
Stockholm

Winning Paid Search in the Era of AI
·
Helsinki

CFO-Approved Brand Advertising
·
Stockholm

SearchDay by s360
·
Aarhus

The AI Shake-Up in Search
·
Stockholm

Some-mainonnan tulosten parantaminen automaatiolla ja skaalautuvilla luovilla
·
Online

Content Strategy in the Age of AI (Finnish)
·
Online

AI Optimisation without the Hype
·
Stockholm

The AI shake-up with Google
·
Oslo

The New Creative Landscape with Meta
·
Stockholm

The AI shake-up with Google
·
Amsterdam

The AI Shake-Up in Search
·
Aarhus

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·
Helsinki

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·
London

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·
Helsinki

EmailExpo 2025
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Copenhagen

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London

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Copenhagen

Klaviyo Meetup Vol. 2
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Aarhus

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Online

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Kolding

Search Day 2025 i Oslo
·
Oslo

Hakukonemarkkinoinnin maksimointi 2025
·
Online

The end of blue links in Google? The new reality for retailers
·
Stockholm

Slutten for de blå lenkene i Google? Den nye virkeligheten for detaljhandel
·
Oslo

The end of blue links in Google? The new reality for retailers
·
Amsterdam

Increase your efficiency - Optimise your content with AI
·
Online

Data scraping & AI
·
Online

Breakfast & AI - Coffee, croissants & the future of AI
·
Aarhus

Breakfast & AI - Coffee, croissants & the future of AI
·
Copenhagen

Last Call: GA4 Migration & Google's position on legislation explained
·
Copenhagen

KPIs for SEO - Monitoring SEO performance
·
Online

How to use TikTok as a Go To Market platform
·
Online

Presenting the s360 Insights Suite
·
Online

Opportunities with Search Ads 360
·
Online

AI & Content - How to get it right
·
Online

Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
·
Online

SEOday 2022
·
Kolding

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·
Online

How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
·
Online

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·
Online

SEOday 2021
·
Kolding

Google Shopping & Store Visits
·
Online

Snapchat for bedrifter
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Online
No previous events yet
From the archive
Previous events
Key takeaways, speakers and photos from our past seminars, summits and webinars.

Ready for AI Shopping?
·
Helsinki

Creative is the new targeting
·
Amsterdam

Ready for AI Shopping?
·
Aarhus

Ready for AI Shopping?
·
Stockholm

EmailExpo'26
·
Copenhagen

Creative is the new targeting
·
Copenhagen

Your product feed is now your most important marketing asset
·
Stockholm

Winning Paid Search in the Era of AI
·
Amsterdam

Winning Paid Search in the Era of AI
·
Copenhagen

Winning Paid Search in the Era of AI
·
Stockholm

Winning Paid Search in the Era of AI
·
Helsinki

CFO-Approved Brand Advertising
·
Stockholm

SearchDay by s360
·
Aarhus

The AI Shake-Up in Search
·
Stockholm

Some-mainonnan tulosten parantaminen automaatiolla ja skaalautuvilla luovilla
·
Online

Content Strategy in the Age of AI (Finnish)
·
Online

AI Optimisation without the Hype
·
Stockholm

The AI shake-up with Google
·
Oslo

The New Creative Landscape with Meta
·
Stockholm

The AI shake-up with Google
·
Amsterdam

The AI Shake-Up in Search
·
Aarhus

The AI Shake-Up in Search
·
Helsinki

The AI Shake-Up with Google
·
London

CFO-Approved Digital Marketing
·
Helsinki

EmailExpo 2025
·
Copenhagen

Upskilling Yourself and Building Future-Proof Teams
·
London

The AI Shake-Up in Search
·
Copenhagen

Klaviyo Meetup Vol. 2
·
Aarhus

Transforming marketing with Cloud & AI
·
Online

Building Tomorrow’s Success: The Vital Role of Brand Advertising
·
Online

SEOday 2025
·
Kolding

Search Day 2025 i Oslo
·
Oslo

Hakukonemarkkinoinnin maksimointi 2025
·
Online

The end of blue links in Google? The new reality for retailers
·
Stockholm

Slutten for de blå lenkene i Google? Den nye virkeligheten for detaljhandel
·
Oslo

The end of blue links in Google? The new reality for retailers
·
Amsterdam

Increase your efficiency - Optimise your content with AI
·
Online

Data scraping & AI
·
Online

Breakfast & AI - Coffee, croissants & the future of AI
·
Aarhus

Breakfast & AI - Coffee, croissants & the future of AI
·
Copenhagen

Last Call: GA4 Migration & Google's position on legislation explained
·
Copenhagen

KPIs for SEO - Monitoring SEO performance
·
Online

How to use TikTok as a Go To Market platform
·
Online

Presenting the s360 Insights Suite
·
Online

Opportunities with Search Ads 360
·
Online

AI & Content - How to get it right
·
Online

Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
·
Online

SEOday 2022
·
Kolding

Migrating your website? Get SEO, CRO & Tracking learnings from +100 migrations
·
Online

How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
·
Online

Google retter fokus mot brukeropplevelse — dette må du passe på
·
Online

SEOday 2021
·
Kolding

Google Shopping & Store Visits
·
Online

Snapchat for bedrifter
·
Online
No previous events yet
From the archive
Previous events
Key takeaways, speakers and photos from our past seminars, summits and webinars.

Ready for AI Shopping?
·
Helsinki

Creative is the new targeting
·
Amsterdam

Ready for AI Shopping?
·
Aarhus

Ready for AI Shopping?
·
Stockholm

EmailExpo'26
·
Copenhagen

Creative is the new targeting
·
Copenhagen

Your product feed is now your most important marketing asset
·
Stockholm

Winning Paid Search in the Era of AI
·
Amsterdam

Winning Paid Search in the Era of AI
·
Copenhagen

Winning Paid Search in the Era of AI
·
Stockholm

Winning Paid Search in the Era of AI
·
Helsinki

CFO-Approved Brand Advertising
·
Stockholm

SearchDay by s360
·
Aarhus

The AI Shake-Up in Search
·
Stockholm

Some-mainonnan tulosten parantaminen automaatiolla ja skaalautuvilla luovilla
·
Online

Content Strategy in the Age of AI (Finnish)
·
Online

AI Optimisation without the Hype
·
Stockholm

The AI shake-up with Google
·
Oslo

The New Creative Landscape with Meta
·
Stockholm

The AI shake-up with Google
·
Amsterdam

The AI Shake-Up in Search
·
Aarhus

The AI Shake-Up in Search
·
Helsinki

The AI Shake-Up with Google
·
London

CFO-Approved Digital Marketing
·
Helsinki

EmailExpo 2025
·
Copenhagen

Upskilling Yourself and Building Future-Proof Teams
·
London

The AI Shake-Up in Search
·
Copenhagen

Klaviyo Meetup Vol. 2
·
Aarhus

Transforming marketing with Cloud & AI
·
Online

Building Tomorrow’s Success: The Vital Role of Brand Advertising
·
Online

SEOday 2025
·
Kolding

Search Day 2025 i Oslo
·
Oslo

Hakukonemarkkinoinnin maksimointi 2025
·
Online

The end of blue links in Google? The new reality for retailers
·
Stockholm

Slutten for de blå lenkene i Google? Den nye virkeligheten for detaljhandel
·
Oslo

The end of blue links in Google? The new reality for retailers
·
Amsterdam

Increase your efficiency - Optimise your content with AI
·
Online

Data scraping & AI
·
Online

Breakfast & AI - Coffee, croissants & the future of AI
·
Aarhus

Breakfast & AI - Coffee, croissants & the future of AI
·
Copenhagen

Last Call: GA4 Migration & Google's position on legislation explained
·
Copenhagen

KPIs for SEO - Monitoring SEO performance
·
Online

How to use TikTok as a Go To Market platform
·
Online

Presenting the s360 Insights Suite
·
Online

Opportunities with Search Ads 360
·
Online

AI & Content - How to get it right
·
Online

Optimizing for Local Search – Understanding, leveraging and expanding local SEO efforts
·
Online

SEOday 2022
·
Kolding

Migrating your website? Get SEO, CRO & Tracking learnings from +100 migrations
·
Online

How BAUHAUS won European Best Use of Data by using Topic Clustering, Python & Trend data
·
Online

Google retter fokus mot brukeropplevelse — dette må du passe på
·
Online

SEOday 2021
·
Kolding

Google Shopping & Store Visits
·
Online

Snapchat for bedrifter
·
Online
No previous events yet
We'd love to talk