Ecom Leaders x Google: Winning Paid Search in the Era of AI
How do you succeed with your Paid Search initiatives in the era of AI? Join s360 and Google for a morning seminar to explore this question.
This June, we’re bringing Ecom Leaders on the road with a multi-city event series across the Nordics and Europe, focused on Winning Paid Search in the Era of AI.
Search is undergoing its biggest transformation in decades. As AI reshapes how consumers discover, evaluate, and purchase, the rules of paid search are being rewritten in real time. Together with Google, this seminar is designed to help you stay ahead with practical strategies to capture demand and drive performance in an AI-driven landscape.
Join leading experts from s360 and Google for actionable insights, real-world cases, and forward-looking perspectives for 2026 and beyond.
What we’ll cover
After breakfast and networking, we will dive into a series of expert-led presentations and discussions, including:
The AI Shift in Search: How AI is transforming consumer behaviour and redefining the search journey.
Google’s Vision for AI & Search: Key priorities, product developments, and what to expect in 2026.
Winning Paid Search in an AI-Driven Landscape: How to adapt your strategy, structure campaigns, and stay visible as automation increases.
From Keywords to Intent: Rethinking targeting, measurement, and optimisation in a world of predictive search.
Case & practical takeaways: Real-world examples and actionable insights you can apply immediately.
Who is the event for?
This event is designed for e-commerce and marketing professionals at ambitious brands and retailers. If you are responsible for driving growth through paid search and navigating the increasing role of AI in performance marketing, this session will bring you valuable knowledge.
We'd love to talk