Ecom Leaders by s360: Creative is the new targeting with insights from Meta

Social feeds have become a major place where people discover products, engage with brands and make purchasing decisions. As AI increasingly shapes what audiences see, creative has become one of the biggest levers available to marketing teams.

At this Ecom Leaders seminar, s360 and Meta will explore how to build social-first content that performs and how to use AI to produce creative at the speed and scale the platforms now reward.

You’ll leave with perspectives on:

• What social-first creative looks like in practice, and why traditional approaches to producing advertising need to evolve

• How performance data can inform what content you create next

• How AI can help marketing teams produce creative at greater speed and scale

• Meta's view on creative, algorithms and AI

Programme

08:30 – 09:30 Breakfast & networking

09:30 – 09:40 Welcome with Arnd van der Meer, Managing Director, s360 Netherlands

09:40 – 10:00 Setting the scene with Vincent Mosmans, Director Social & Studio, s360 Netherlands

10:00 – 10:45 Social-first creative: How to create content for modern audiences, algorithms and AI, with Adam Clarke, VP & Group Head of Studio, s360

10:45 – 11:15 Break

11:15 – 12:15 The Future of AI-powered Creative, with Eva van der Fliert and Thijs Remie, Meta

12:15 – 12:30 Zooming out & closing remarks with Arnd van der Meer

12:30 – 13:30 Networking

Register your interest

Whether it’s your first Ecom Leaders event or you are a regular, we can’t wait to welcome you!

Seats are limited, so please follow this link to register your interest here.

For any questions, contact Emily Purdham, Director, Group Events at s360, at epu@s360digital.com.

About Ecom Leaders

Ecom Leaders is our ongoing series of events designed for brands and retailers who seek inspiration and perspectives on the biggest challenges in marketing, data, and technology. We bring together leading e-commerce and marketing leaders across our European locations – sharing knowledge, doing deep-dives, and discussing current industry topics.

About s360

s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.