Brand & media

AI deployment

Tech

Clients

Events

About

Contact

The end of blue links in Google? The new reality for retailers

The end of blue links in Google? The new reality for retailers

An SEO event by s360

The end of blue links in Google? The new reality for retailers

Forget Generative Search – The Digital Markets Act and a surge in international competition are the true game changers.

Join us for a breakfast and fascinating discussions about how Google is revolutionising the SERP. During this event, we will talk about the introduction of Google’s Search Generative Experience, how it will affect your business, and what you can do to prepare for it.

Google is implementing its biggest change yet in retail SEO, and it will leave its mark on search results. The shift is a consequence of the EU legislation, the Digital Markets Act, and rising competition in Product Search. Specifically, there will be significant changes to Google’s result page and, thus, also to how the search works. It is essential to understand these changes to get ahead of the curve and prevent a decline in organic traffic.

We are hosting an event for key decision-makers in the retail industry to talk about this changing landscape. After this session, you will understand more about Search Generative Experience and how to navigate this change to gain a competitive advantage.

Agenda

08.30-09.00: Breakfast & coffee
09.00-09.45: How Google has changed
09.45-10.30: How to win in the new search reality
10.30-10.45: Short coffee break
10.45-11.30: How to work with SEO going forward
11.30-12.00: Q&A session

Speakers

Seve Michel, Managing Director, s360 Sweden
Nikolaj Mogensen, Head of SEO, s360
Josef Borgström, SEO Lead, s360 Sweden

PRACTICAL DETAILS

Date: Tuesday, December 10, 2024
Time: 08:30 - 12:00
Place: Convendum, Sveavägen 38, Stockholm
Price: Free

The end of blue links in Google? The new reality for retailers

Forget Generative Search – The Digital Markets Act and a surge in international competition are the true game changers.

Join us for a breakfast and fascinating discussions about how Google is revolutionising the SERP. During this event, we will talk about the introduction of Google’s Search Generative Experience, how it will affect your business, and what you can do to prepare for it.

Google is implementing its biggest change yet in retail SEO, and it will leave its mark on search results. The shift is a consequence of the EU legislation, the Digital Markets Act, and rising competition in Product Search. Specifically, there will be significant changes to Google’s result page and, thus, also to how the search works. It is essential to understand these changes to get ahead of the curve and prevent a decline in organic traffic.

We are hosting an event for key decision-makers in the retail industry to talk about this changing landscape. After this session, you will understand more about Search Generative Experience and how to navigate this change to gain a competitive advantage.

Agenda

08.30-09.00: Breakfast & coffee
09.00-09.45: How Google has changed
09.45-10.30: How to win in the new search reality
10.30-10.45: Short coffee break
10.45-11.30: How to work with SEO going forward
11.30-12.00: Q&A session

Speakers

Seve Michel, Managing Director, s360 Sweden
Nikolaj Mogensen, Head of SEO, s360
Josef Borgström, SEO Lead, s360 Sweden

PRACTICAL DETAILS

Date: Tuesday, December 10, 2024
Time: 08:30 - 12:00
Place: Convendum, Sveavägen 38, Stockholm
Price: Free

Buy your ticket(s)

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

See all previous events

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

See all previous events

From the archive

Previous events

Key takeaways, speakers and photos from our past seminars, summits and webinars.

See all previous events

We'd love to talk

Unlock the opportunity of AI in marketing

Contact