Ecom Leaders: The AI Shake-Up in Search
Join us for a focused morning seminar in Stockholm, Sweden. Together with Google, we’ll be exploring how AI is transforming consumer behaviour, advertising, and the future of search when we host AI Shake-Up in Search.
This March, we are excited to bring you the next edition of Ecom Leaders in Stockholm with a focused morning seminar exploring how AI is transforming consumer behaviour, advertising, and the future of search.
Hosted in partnership with Google, this session brings together industry leaders for insights, strategy, and practical takeaways for 2026 and beyond. It is designed for e-commerce leaders and retail marketers looking to stay ahead of AI-driven shifts in consumer behaviour and search strategy.
What we’ll cover:
After breakfast and networking, we will dive into a series of expert-led presentations and discussions, including:
The current AI landscape & real-world use cases
Google’s AI priorities for 2026
How to win in the AI shake-up in Search
A real-life case
Agenda
09:00 AM – 09:10 AM: Welcome, Carl Wåreus
09:10 AM – 09:45 AM: AI, consumer behavior and advertising, Erik Bolmstrand
09:45 AM – 10:30 AM: Optimization in the New Search Reality, Sebastian Grabne
10:30 AM – 10:50 AM: Break
10:50 AM – 11:25 AM: A Google perspective, Robin Wiman
11:25 AM – 11:45 AM: AI-Powered Feed Optimisation at Scale, Sebastian Grabne
11:45 AM – 12:00 PM: Closing remarks, Erik Bolmstrand
Speakers
Carl Wåreus, Head of Agencies & Partners, Google
Sebastian Grabne, Head of SEO, s360 Sweden
Robin Winman, Performance Product Specialist, Google
Erik Bolmstrand, CCO, s360 Sweden
About Ecom Leaders
Ecom Leaders is our ongoing series of events designed for brands and retailers who seek inspiration and perspectives on the biggest challenges in marketing, data, and technology. We bring together leading e-commerce and marketing leaders across our European locations – sharing knowledge, doing deep-dives, and discussing current industry topics.
About s360
s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.
We'd love to talk