The opportunities for entertainment are endless, and Donald Duck & Co was challenged by a highly competitive market. Even though the stories are beloved by many, the client wished to reignite the joy of reading Donald Duck & Co books and magazines.
The brand partnered with s360 to breathe new life into how readers perceive Donald Duck & Co magazines. The wish was to increase brand awareness, ensure the ability to captivate the audiences’ attention, and finally, remind people of just how much fun it is to read Donald Duck & Co.
“The core message we desire to associate with Donald Duck & Co is the joy of reading. In collaboration with s360 and Hans Fredrik, they showed great initiative and understanding of the essence of Donald Duck & Co. Their initiative and production of a great concept, with a seamless execution, strengthened our brand and supported our conversion ads on other platforms.”