s360 & HUNTERS’ POINT: Gaining +100% Annual Revenue Through Content

A proven SEO and Content strategy attracts new customers and drives organic revenue.

The Challenge

Organic visibility is key to successful eCommerce

HUNTERS’ POINT needed help to unleash the full potential of their SEO and content efforts. Even though they had optimized some of their existing pages, the pages did not meet the ever-changing SEO standards.

Therefore, they partnered with s360 to rewrite the content and reduce the number of words and pieces to sharpen the focus on implementing the right keywords to increase organic visibility.





lift in organic visibility
lift in organic revenue
Return on investment
Top 3 organic rankings

The Solution

Relevant content answering the target audience's questions

At s360, we developed an SEO and Content strategy that took its starting point in covering the entire search and keyword landscape.

The analysis involved currently ranking keywords, competitors keywords and new keywords that neither of the players got ranking keywords.

With these insights, s360 had the perfect foundation to create compelling content that got found and answered the questions asked by the visitors. Hence, conversions were rising as well.

“We have been very satisfied with our partnership with s360 on SEO. We always have ambitious goals, but the goals have been exceeded on this SEO project. Seeing a +101.5% lift in organic revenue is very impressive.

s360 has opened our eyes to the world of opportunities within SEO and how a rock-solid strategy should be assembled. Much praises and thanks to the hard-working s360 team for creating these amazing results for HUNTERS’ POINT.”

– Henrik Noes Jensen, CEO, HUNTERS’ POINT

The Results

A tremendous rise in organic visibility, conversions and revenue

This campaign generated +100% annual revenue and a 30x return on investment through content. Moreover, HUNTERS’ POINT experienced massive growth in organic traffic and a significant uplift in organic visibility. On top of that, the new compelling content boosted visibility and generated new conversions. In numbers, this campaign resulted in:

  • 2,225 % lift in organic visibility
  • 102 % lift in organic revenue
  • 30x return on investment
  • 112 % Top 3 organic rankings

Industry recognition

European Search Awards 2022:

  • Best Low Budget Campaign (SEO) (Silver)
  • Best Use of Search – Retail / eCommerce (SEO) (Shortlist)
  • Best Use of Search – B2C (SEO) (Shortlist)

The Client


HUNTERS’ POINT is an eCommerce company founded in 2019 in Silkeborg, Denmark, by Jesper Bork and Henrik Noes. HUNTERS’ POINT sells all things related to hunting with an up-to-date and versatile range of goods from the best brands at the best prices.




Anders Pardi, Senior Manager, Client Strategy

[email protected]


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We’re privileged to work with innovative companies and proud that our shared results get international recognition.


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