- Introduction to Search Ads 360 as part of the Google Marketing Platform
It is no secret that COVID-19 profoundly impacted all businesses, especially within eCommerce, as buyer behavior changed from offline to completely online due to global lockdowns. After the pandemic, consumers returned to stores and turned to omnichannel players. Today, this impacts the business side of things. So, with these new realities, one question arises: how do we steer our ongoing marketing efforts?
In times of downturn, we need to rethink how we approach advertising. This does not mean that we should stop spending, but we must review how to spend marketing budgets effectively - and one way to do that is to work with a centralised technology stack taking control of your data.
In s360, we have a close partnership with Google and are one of the few global Google Marketing Platform Sales Partners. We use the marketing technology features in Google Marketing Platform to enable our clients to bind together data, allowing us to cover the entire consumer journey smartly and efficiently.
In this webinar, Peter Andersen and Glenn Risum briefly introduce the Google Marketing Platform, focusing on the opportunities within Search Ads 360. Glenn explains key features and why they are essential in your search marketing.