Recent years have shown the importance of distinguishing between results driven by market conditions and your performance. The s360 Shopping Index delivers market benchmark index numbers to compare your performance vs. other ecommerce businesses.
One thing is to know how your business is performing itself. However, another aspect is to know how your business is performing compared to the market benchmark. This will help you understand market trends and development that could affect your business. Also, it can indicate how and where to invest in your performance marketing efforts.
The s360 Shopping Index contains comprehensive performance data across key metrics for ecommerce businesses. It covers metrics such as sessions, transactions, AOV, conversion rate, revenue and Google Ad spend, enabling you to compare your performance with the market benchmark.
Not only do you get insights into market development, but the s360 Shopping Index can also help you prioritise your advertising spend. You can compare your channel budgeting vs. benchmark and learn if you are on the right track, missing out on opportunities to improve your performance marketing investments.
At s360, we offer a Shopping Index that can help you understand how your company performs compared to other eCommerce businesses.
If you are interested in learning more or getting a demo, please get in touch with us using the form below.
The data from the s360 Shopping Index is an official source for the Danish Chamber of Commerce's monthly updates on the market development of Danish ecommerce.