The end of blue links in Google? The new reality for retailers

Despite what many may think, implementing AI and Search Generative Experience is not Google's first priority. Instead, Google has been focused on changing something as generic and fundamental as Search, almost turning completely away from blue links. The major Google changes occur because of rising competition in product search and the EU's Digital Market Act (DMA) legislation from 2023. Therefore, Google is implementing several changes to its services, which will have a major impact on the result page and how we optimise towards these.

What does this mean for your brand and ecommerce? Firstly, changes in search results will affect your SEO performance within retail and ecommerce. Secondly, you must understand the changes already in place to adapt your SEO efforts in time.

To help you understand the biggest changes in Google since Shopping was introduced, we will examine the new results and explain how to avoid a decline in your organic SEO efforts. The scope of this event will be SEO for retail, and the event will therefore be intended for c-level and marketeers within retailer and ecommerce companies.

Agenda

• 08.30-09.00: Breakfast & coffee
• 09.00-09.45: How Google have changed
• 09.45-10.30: How to win in the new search reality
• 10.30-10.45: Short coffee break
• 10.45-11.30: How to work with SEO going forward
• 11.30-12.00: Q&A session

Practical info

The seats are limited, so make sure you reserve your spot early.

• Date: May 15, 2024
• Time: 08.30 am to 12.00 pm
• Venue: Tivoli Hotel. Find directions here.
• Target audience: C and b-level marketeers within retailer and ecommerce companies

The event is free of charge, however, we do expect it to be fully booked. We reserved the right to change your registration, if needed.
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