Event: The end of blue links in Google? The new reality for retailers [Stockholm, Dec 10, 2024]

Join us for a breakfast and fascinating discussions about how Google is revolutionising the SERP. During this event, we will talk about the introduction of Google’s Search Generative Experience, how it will affect your business, and what you can do to prepare for it.

Google is implementing its biggest change yet in retail SEO, and it will leave its mark on search results. The shift is a consequence of the EU legislation, the Digital Markets Act, and rising competition in Product Search. Specifically, there will be significant changes to Google’s result page and, thus, also to how the search works. It is essential to understand these changes to get ahead of the curve and prevent a decline in organic traffic.

We are hosting an event for key decision-makers in the retail industry to talk about this changing landscape. After this session, you will understand more about Search Generative Experience and how to navigate this change to gain a competitive advantage.

Agenda

• 08.30-09.00: Breakfast & coffee
• 09.00-09.45: How Google has changed
• 09.45-10.30: How to win in the new search reality
• 10.30-10.45: Short coffee break
• 10.45-11.30: How to work with SEO going forward
• 11.30-12.00: Q&A session

Practical info
The seats are limited, so make sure you reserve your spot early.

• Date: December 10, 2024
• Time: 08.30 am to 12.00 pm
• Venue: Sveavägen 38, Convendum. Find directions here.
• Target audience: C and b-level marketeers within retailer and ecommerce companies

The event is free of charge; however, we expect it to be fully booked. We reserve the right to change your registration if needed.

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