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SearchDay in Helsinki on March 9th, 2023

You are invited to a full day focused on SEO and Paid Search as we dive deep into the latest trends in Search, learn from industry experts, & network with peers for an unforgettable event experience in beautiful surroundings.

SearchDay 2023

Get the latest SEO and Paid Search news from the industry's brightest minds

Join us in Helsinki on March 9th, 2023, for the first-ever SEO and Paid Search event. You'll get a chance to network with like-minded specialists and attend expert sessions delivered by industry leaders in SEO and Paid Search covering everything from technical SEO, content that converts, local optimisation, AI, CRO, and much more.

We are excited to welcome some of the digital marketing industry's best and brightest SEO and Paid Search experts to enter the stage for outstanding presentations filled with valuable takeaways that make the s360 SearchDay 2023 a can’t-miss event in Helsinki, Finland.

Location: The SearchDay conference will take place in Sofia in the heart of Helsinki. Right next to the presidential palace. Get directions here.

Meet the speakers

The star-studded lineup

Danny Richmann

Title: How to use Machine Learning for Keyword Research without Coding.

Danny Richman is the founder of Richman SEO Training. Danny has been helping organisations grow their online traffic since the birth of the internet. Clients include BBC & Vodafone & Salesforce. Danny also volunteers for the Prince’s Trust supporting disadvantaged young people to start their own businesses.

Mathias Randeris

Title: Strategic SEO in 2023: Utilize SERP features for organic growth.

Mathias Randeris is an SEO Specialist at s360 and will visit us at SEOday 2023. With solid experience with customers of all sizes at home and abroad, Mathias will tell you how you can work strategically with SEO in 2023.

Come and hear how you can use the valuable SERP features to gain greater visibility.

Otto Laitinen

Title: Securing Topical Authority through Topic Clustering

Otto Laitinen has a strong background in SEO and acts as Head of SEO in Finland in s360. Otto will introduce you to how to gain the authority you need within a certain industry through Topic Clustering. This keynote will inspire you with practical tips that you can be inspired by and try yourself.

This is a must if you work with Content and SEO strategies.

Gerry White

Title: Data, the use and abuse of it

With 20+ years of experience in development, Gerry White transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC.

If your passion lies within data management, you don't want to miss this session.

Tom Capper

Title: Core Updates & Google's Direction in 2023

It has long been a tradition of SEOs to try to guess what Google is thinking and what Google is doing. What arcane measures might cause your site to do better or worse in the next update?

In his talk, Tom Capper will share deep insights into Google's direction and explain how it impacts your SEO strategy in 2023.

Emilia Salow

Title: Adopting Share of Search as a key metric for brand health

The internet has made it challenging to accurately measure brands’ Share of Voice. But Share of Search is a Share of Voice that works in the digital era. It is a simple and cost-effective way to measure the performance of the brand and the competitors brand.

Emilia Salow shares how you can monitor your brand performance through Share of Search using search interest as an indicator of intention to buy something in the short term.

Andy Chadwick

Title: Tangential SEO - Finding content ideas no one else is thinking about to improve your bottom line

Andy shows you how you can scrape forums to identify macro and micro trends that sit outside the more direct functions of your brand, but are important for improving the bottom line. Use these insights to guide your business (or clients) in 3 key areas: potential new product ideas, territories to inform communications development and content development which aligns to consumer lifestyle, unmet needs and post purchase help.

Simo Ahava

Panel debate: 1:2 session Fireside chat with Simo Ahava and Tom Capper.

Hermanni Nurila, Managing Director at s360, will host a panel debate with Simo Ahava and Tom Capper on topics related to privacy, measurement and tracking.

Simo Ahava is the Co-founder of 8-bit-sheep and Simmer, and is known for his blog at www.simoahava.com. He is a prolific speaker and writer on behalf of smart data collection, and on extending the capabilities of web analytics and data collection platforms beyond their standard features.

Peter Andersen

Title: How Google Marketing Platform can direct you to profitability in an uncertain time

Peter Andersen, Head of Google Marketing Platform at s360, will unveil what GMP can do for your company in uncertain times when privacy and 1st party data matter more than ever before. What should companies use in their tech stack to be ready for future needs? If you want to know how to scale your search strategies to an enterprise level, this is a must-attend session!

Explore

The Schedule for SearchDay

9.00-9.45

Checkin & Breakfast is served in the breakout room

You can check in from 09.00 and continue having a light breakfast incl. Sofia's sandwich, coffee and tea with fresh juice.


 

09.45-10.00

Welcome speech

Who: Hermani Nurila, Managing Director for s360 in Finland
Level: Everyone

 


 

10.00-10.45

How to use Machine Learning for Keyword Research without Coding

Who: Danny Richmann from Richmann SEO Training
Level: Medium

 


 

10.45-11.00

Coffee break

Have a nice little break and get a cup of coffee or tea between the keynotes.

 


 

11.00-11.45

Strategic SEO in 2023: Utilize SERP features for organic growth

Who: Mathias Randeris, Specialist in SEO at s360
Level: Medium

 


 

11.45-12.00

Coffee break

Have a nice little break and get a cup of coffee or tea between the keynotes.

 


 

12.00-12.45

Tangential SEO - Finding content ideas no one else is thinking about to improve your bottom line

Who: Andy Chadwick, Co-founder and SEO Strategy Lead at Snippet Digital
Level: Medium

 


 

12.45-14.00

Lunch time

We are serving a delicious buffet lunch for you. We have vegetarian & vegan options available.

Main course of beetroot and halloumi steaks, roast potatoes, spring onions and mint yoghurt sauce V, L, G. 
Besides, you'll be served:

  • Salad buffet
  • Sofia's sourdough bread, whipped butter and beetroot hummus L (gluten-free bread available)
  • Tomato, cucumber and onion salad V, G
  • Marinated red cabbage and mint V, G
  • Black bean salad with chilli V, G
  • Green salad with vinaigrette V, G

 


 

14.00-14.45

Panel debate on privacy, measurement and tracking

Who: Hermanni Nurila, Managing Director at s360 Finland, Tom Capper, Senior Search Scientist at Moz.com & Simo Ahava, Partner and co-founder at 8-bit-sheep.
Level: Medium

 


 

14.45-15.00

Coffee break

Have a nice little break and get a cup of coffee or tea with bun and smoothies

 


 

15.00-15.45

Core Updates & Google's Direction in 2023

Who: Tom Capper, Senior Search Scientist at Moz.com
Level: Medium

 


 

15.45-16.00

Wrap up for the day

We are wrapping up SearchDay 2023 with you.

 

9.00-9.45

Checkin & Breakfast is served

You can check in from 09.00 and continue having a delicious breakfast before the keynote starts.

 


 

10.45-11.00

Coffee break

Have a nice little break and get a cup of coffee or tea between the keynotes.

 


 

11.00-11.45

Data, the use and abuse of it

Who: Gerry White
Level: Medium

 


 

11.45-12.00

Coffee break

Have a nice little break and get a cup of coffee or tea between the keynotes.

 


 

12.00-12.45

Securing Topical Authority through Topic Clustering

Who: Otto Laitinen, Heading the Finnish SEO team at s360
Level: Advanced

 


 

12.45-14.00

Lunch time

We are serving a delicious buffet lunch for you. We have vegetarian & vegan options available.

Main course of beetroot and halloumi steaks, roast potatoes, spring onions and mint yoghurt sauce V, L, G.
Besides, you'll be served:

  • Salad buffet
  • Sofia's sourdough bread, whipped butter and beetroot hummus L (gluten-free bread available)
  • Tomato, cucumber and onion salad V, G
  • Marinated red cabbage and mint V, G
  • Black bean salad with chilli V, G
  • Green salad with vinaigrette V, G

 

14.00-14.45

Adopting Share of Search as a key metric for brand health

Who: Emilia Salow, Manager, Client Strategy at s360
Level: Everyone

 


 

14.45-15.00

Coffee break

Have a nice little break and get a cup of coffee or tea between the keynotes.

 


 

15.00-15.45

How Google Marketing Platform can direct you to profitability in an uncertain time

Who: Peter Andersen, Head of GMP at s360
Level: Everyone

 

Save money on your ticket

Get your special price

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Early Bird
Ticket includes access to the full day conference, breakfast, lunch & networking. You can pay by invoice by contacting us on [email protected]. All prices include VAT.
€129 (VAT incl.)
Super Early Bird
Ticket includes access to the full day conference, breakfast, lunch & networking. You can pay by invoice by contacting us on [email protected]. All prices include VAT.
€79
Standard
Ticket includes access to the full day conference, breakfast, lunch & networking. You can pay by invoice by contacting us on [email protected]. All prices include VAT.
€169 (VAT incl.)
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