s360 fully acquires Ackermann to strengthen its Marketing Automation offering

Today, we announce the full acquisition of Ackermann, a leading Danish marketing automation agency. The agency helps brands and retailers such as Rains, Shaping New Tomorrow, Victorinox, and Lomax strengthen customer retention, drive loyalty, and increase long-term value through marketing automation and first-party data activation.

Our Group CEO and co-founder, Jakob Vedel, says: "I’m pleased to welcome Ackermann and the whole team into the s360 group. We’ve been working together for 18 months since the first investment, and it’s clear that we’re a great fit for each other — our values and ambitions align perfectly. In recent years, we’ve felt a growing demand for expertise in marketing automation and first-party data activation, and that’s exactly the kind of expertise Ackermann provides to benefit our clients.”

The full acquisition of Ackermann is a natural progression after more than 18 months of successful collaboration since our minority investment in January 2023. For s360, the acquisition gives access to top-industry talents in marketing automation, e-mail marketing, and first-party data activation, enabling us to provide our clients with greater expertise in these areas. Furthermore, by integrating Ackermann and its capabilities into s360, our clients will also benefit from the great synergies between the digital channels. For Ackermann and their clients, becoming part of s360 opens doors to a broader range of services within digital marketing, data, and technology and provides access to local expertise in five additional Northern European markets.

Ackermann’s Managing Partner and founder, Casper Ackermann, says: “We’re thrilled to join s360 as we take this next step in our journey. Since our dialogue with s360 started, it’s been clear that our two agencies share a common vision, and I’m confident that we can create even more value for our clients by becoming an integrated part of s360. We’re excited to bring our expertise to the table and look forward to achieving even more together.”

Ackermann will be fully integrated into s360 over the coming months, and Casper Ackermann will continue his role in s360 as Head of Marketing Automation. Existing clients will continue to receive the same high-quality service level they have always experienced while benefiting from opportunities to collaborate in complementary service areas.

About Ackermann
Ackermann is a leading Danish marketing automation agency based in Copenhagen, Denmark. The agency helps brands and retailers such as RAINS, Shaping New Tomorrow, Victorinox, and Lomax drive loyalty and increase long-term customer value through marketing automation and first-party data activation.

About s360
s360 is a leading Northern European digital marketing agency that helps brands and retailers grow by providing a strong tech foundation, best-in-class execution, and deep industry expertise. With a team of +300 digital specialists, s360 operates in nine offices across six countries: Denmark, Finland, Norway, Sweden, the Netherlands, and the UK. In recent years, s360 has been recognised with numerous national and European awards, making it one of Europe's most award-winning digital marketing agencies.