In this s360 Insight Session, Stefan and Nikolaj will take us through Topic Clustering strategies. By showing the strategy behind how topic clusters can help you drive value with top-funnel content, you will get inspiration and insights into why you should apply a similar strategy to your company.
The foundation is the Topic Clustering strategy applied by Bauhaus, which resulted in +600% growth within inspirational content. A case that won European Search Awards, Best use of data. Stefan will take us through what was done in this case and why Topic Clustering is such an effective strategy.
At s360, we have vast experience creating and implementing topic clusters and have won several awards for our work, incl. “ROI Content Campaign of the Year” at the European Content Awards 2022 and “Best Use Of Data”, "Best Use of Search - Retail/eCommerce (SEO)" and "Best SEO Campaign" at the European Search Awards 2021.
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