Together with Arla Foods, we developed a holistic SEO strategy called “A World of Cheese”, – A content universe based on the search behaviour of Castello Cheese’s primary audience and Arla’s in-depth industry knowledge.
Our goal was to close the “content gap” and reach Castello Cheese’s most relevant in-market customers at the right time, with the right content and our starting point was an in-depth analysis of the search behaviour of Castello Cheese’s primary audience, including a technical SEO analysis, keyword analysis, intention grouping, content gap analysis and mapping.
Based on our newly discovered learnings about Arla’s primary audience and its search behaviour, we created content briefs for each page and produced engaging content while being faithful to Castello Cheese’s brand and tone of voice.
The project was taken from the cradle to the grave in less than four months. Shortly after it was published, Google started seeing it as one of the best sources of information about the different types of cheese.
“s360 has been an important partner in developing our Castello’s SEO strategy and has shown great qualities in planning and execution. We have seen incredible results and will use the same strategy for more brands.
I have been especially impressed with their approach and knowledge of technical analysis, keyword analysis, intent analysis and content gap analysis, combined with planning and content production - a holistic 360-degree approach to closing Castello’s “content gap”.
With a strong firm like s360 behind me, I have reached the next level and truly reap the benefits of a cost-effective and long-term SEO strategy.”
The cooperation between Arla Foods and s360 has won several awards, including “Best SEO Campaign” at European Search Awards and prizes at both The Drum Search Awards, UK Search Awards, and SEMrush Nordic Search Awards.