Webinar: KPIs for SEO - Monitoring SEO performance

- Learn how to set effective, data-driven SEO KPIs to monitor your SEO performance, motivate your team and improve your strategies

KPIs are important for SEO as they indicate how effective SEO work has been and if any changes need to be made. In other words, you get the data and evidence you need to make valuable business decisions and identify issues before they (might) damage your business. However, SEO KPIs can be fluffy, and there is no one size fits all model. Why? Because KPIs are situational; they are specific to each type of business.

That said, you can follow a standardised KPI framework that includes the most important metrics for monetising your SEO performance.

In this webinar, Nikolaj Mogensen and Kasper Aabo Simonsen will show how to use data-driven SEO KPIs and metrics to monitor your SEO performance. They will include examples of KPI Frameworks for different types of businesses.

Agenda

• Why KPIs in SEO are important
• SEO KPIs in three layers (performance, visibility and execution)
• Examples of SEO KPIs for Lead and Ecommerce companies
• How to accommodate Seasonality and macro trends

Watch the webinar now