With the help of s360, Usbl successfully grew its top-of-mind rate by 50% in its target audience while increasing brand preference to an all-time high.
In an era where transparency, cost-effectiveness, and performance are paramount, Nokian Tyres faced a problem. With the help of s360, Nokian Tyres redefined their Display & Video 360 strategy, which reduced CPMs, increased viewable impressions, and, most importantly, gave a holistic strategy that enhanced transparency and boosted overall performance.
Nokian Tyres saw 5% brand lift and 7x cheaper cost per lifted user through optimised video creatives on YouTube.
s360 caused the number of visits to both the website and the Copenhagen ZOO to increase steadily with targeted video sequences in new YouTube campaigns.