Here’s a short update on this topic since 10 July, when the rules entered into force.

The EU adopted the final part of the foundation required for a new data agreement to be approved between the EU and the USA. Find out which implications this has on the future use of Google Analytics 4 (GA4) and other US-based software tools.

The Danish Data Protection Agency has announced that the standard settings of Google Analytics cannot be lawfully used. Here is what you as a company should know to draw up a plan - while we wait for the upcoming Trans-Atlantic Data Privacy Framework between the EU and the USA.