s360 & Skoringen: The Shoelution to SEO success

Through s360’s data-driven SEO process, we transformed search engine rankings into a powerful revenue driver.

The Challenge

Driving more relevant traffic

Skoringen needed help to enhance its online visibility and drive more traffic to strengthen its market-leading position. Despite limited resources, we delivered a data-driven SEO strategy that elevated Skoringen’s presence in search and added new revenue opportunities. In parallel, Skoringen’s ship-from-store setup — using local stores as extended warehouses — further supported growth and improved overall performance.

Client

Skoringen

Industry

Fashion

+2500

new top 3 rankings

3.8

M

organic traffic

66.85

%

revenue increase in NO

45.61

%

revenue increase in DK

The Solution

Using AI to enhance content and SEO strategy

Skoringen caters to a diverse audience, from fashion-conscious shoppers to parents looking for children’s footwear. Seasonal trends significantly impact demand, making adaptability crucial. Therefore, our approach focused on:

Expanding subcategories for precise searches (e.g., studded winter shoes, specific colors, etc.)
Market-specific optimisation through tailored category structures for Denmark and Norway
Using the AI-driven s360 Content Map to conduct search term analysis, ensuring the most relevant category levels for each market
Content enrichment aligned with user intent to enhance search relevance and engagement
SEO hygiene & pruning to remove outdated content and maintain a strong technical foundation

"Having s360 as our digital partner has been pivotal in our SEO success. Their agile and data-driven SEO approach helped us unlock untapped potential in the Danish and Norwegian markets. They deliver tailored solutions that elevate our online visibility and support our omnichannel setup. The results speak for themselves: stronger top 3 keyword rankings, a surge in relevant traffic, and significant revenue growth. We now see SEO as a key revenue driver for our business."

Ulrik Christensen, Digital Chef, Skoringen

The Results

SEO-driven revenue growth

Using the s360 Content Map as our foundation, we improved Skoringen’s keyword ranking and broadened its search presence, ultimately leading to revenue growth:

Explosive keyword growth: +2500 new top 3 rankings

DK: +38.15%
NO: +39%

A traffic tsunami: From 2.1M to over 3.8M visitors

DK: +89.75%
NO: +65.41%

Revenue skyrockets: 65.85% increase in NO, 45.61% in DK

DK: +45.61%
NO: +65.85%

Shortlisted at the European Search Awards 2025

Best Use of Search - Retail / eCommerce (SEO)
Best Use of Search - Fashion
Best Use of data (SEO)

The Client

Skoringen

Skoringen is the leading shoe shop chain in the Nordic region, with over 200 stores in Denmark and Norway. Skoringen has shoes for the whole family – the mother, father, and children.

Contact

Tobias Dahl

Senior director & Head of SEO, Denmark

[email protected]

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We’re privileged to work with innovative companies and proud that our shared results get international recognition.

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