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s360 & SharkGaming: Increasing e-mail revenue by 588% with a revamped e-mail marketing setup

By implementing a tailored strategy, automated flows, and optimised design, SharkGaming increased its e-mail revenue by +588 % and grew its subscriber base by 76%.

The challenge

Building a strong foundation for SharkGaming’s e-mail marketing


When SharkGaming reached out to us, their e-mail marketing setup lacked structure. Campaign e-mails were sent irregularly, and lead generation fell short of their potential.

Their goal was clear: to elevate their e-mail marketing setup, creating a more consistent, impactful approach that aligned with their company’s approach. They turned to us - s360 - as their partner to make it happen.

Client

SharkGaming

Industry

eSports

588
%
increase in revenue driven by e-mail marketing
76
%
increase in e-mail marketing subscribers

The Solution

Tailored e-mail marketing setup along the customer journey


To elevate SharkGaming’s e-mail marketing, we began by migrating their data and integrating Klaviyo, establishing a robust foundation. From there, we developed a tailored e-mail marketing setup to enhance the entire customer journey:
  • Automated flows: We created personalised post-purchase flows that segment subscribers based on their purchases, delivering tailored product recommendations—such as accessories for a newly purchased gaming PC.
  • Campaign e-mails: By restructuring their campaigns, we improved relevance and performance, creating a framework that boosts results while enhancing the subscriber experience.
  • Optimised design: Using Confect.io, we customised product visuals to reflect SharkGaming’s brand, ensuring e-mails are consistently engaging and on-brand.
  • Subscriber growth: To expand their audience, we implemented lead-generation tactics like website pop-ups, checkout forms, and monthly giveaways via paid social. SMS marketing through InMobile further amplified their reach.
This comprehensive approach ensured SharkGaming’s e-mail marketing was both effective and aligned with its unique brand identity.
“At SharkGaming, we prioritise quality in our products and the customer experiences we aim to deliver. E-mail is a vital channel in our overall marketing mix and an important way to reach and engage our target audience. That’s why our collaboration with s360 has been essential. We’ve significantly improved the channel’s performance, redefined how we approach the customer journey and adopted new tactics to deliver highly personalised experiences.”
Frederik Bülow, Chief Marketing Officer, SharkGaming

The Results

Achieving 588% growth in e-mail revenue


The transformation of SharkGaming’s e-mail marketing has delivered impressive results:
  • 588% growth in revenue driven by e-mail marketing
  • 76% increase in their e-mail subscribers, creating a robust foundation for future campaigns
These results showcase the impact of a clear e-mail marketing strategy, personalised automation, and consistent lead-generation efforts. By leveraging Klaviyo’s capabilities, optimising design, and refining content, SharkGaming now has a high-performing e-mail channel driving substantial business growth.

The Client

SharkGaming


SharkGaming is a leading Nordic retailer specialising in high-performance gaming computers and accessories. Since 2009, they have been at the forefront of gaming innovation, crafting cutting-edge systems designed for gamers and trusted by top eSports athletes.

www.sharkgaming.dk

Contact
Casper Ackermann
Senior Director & Head of Marketing Automation
[email protected]

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