Title: How to use Machine Learning for Keyword Research without Coding.

Danny Richman is the founder of Richman SEO Training. Danny has been helping organisations grow their online traffic since the birth of the internet. Clients include BBC & Vodafone & Salesforce. Danny also volunteers for the Prince’s Trust supporting disadvantaged young people to start their own businesses.

Title: Strategic SEO in 2023: Utilize SERP features for organic growth.

Mathias Randeris is an SEO Specialist at s360 and will visit us at SEOday 2023. With solid experience with customers of all sizes at home and abroad, Mathias will tell you how you can work strategically with SEO in 2023.

Come and hear how you can use the valuable SERP features to gain greater visibility.

Title: Securing Topical Authority through Topic Clustering

Otto Laitinen has a strong background in SEO and acts as Head of SEO in Finland in s360. Otto will introduce you to how to gain the authority you need within a certain industry through Topic Clustering. This keynote will inspire you with practical tips that you can be inspired by and try yourself.

This is a must if you work with Content and SEO strategies.

Title: Data, the use and abuse of it

With 20+ years of experience in development, Gerry White transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC.

If your passion lies within data management, you don't want to miss this session.

Title: Core Updates & Google's Direction in 2023

It has long been a tradition of SEOs to try to guess what Google is thinking and what Google is doing. What arcane measures might cause your site to do better or worse in the next update?

In his talk, Tom Capper will share deep insights into Google's direction and explain how it impacts your SEO strategy in 2023.

Title: Adopting Share of Search as a key metric for brand health

The internet has made it challenging to accurately measure brands’ Share of Voice. But Share of Search is a Share of Voice that works in the digital era. It is a simple and cost-effective way to measure the performance of the brand and the competitors brand.

Emilia Salow shares how you can monitor your brand performance through Share of Search using search interest as an indicator of intention to buy something in the short term.

Title: Tangential SEO - Finding content ideas no one else is thinking about to improve your bottom line

Andy shows you how you can scrape forums to identify macro and micro trends that sit outside the more direct functions of your brand, but are important for improving the bottom line. Use these insights to guide your business (or clients) in 3 key areas: potential new product ideas, territories to inform communications development and content development which aligns to consumer lifestyle, unmet needs and post purchase help.

Panel debate: 1:2 session Fireside chat with Simo Ahava and Tom Capper.

Hermanni Nurila, Managing Director at s360, will host a panel debate with Simo Ahava and Tom Capper on topics related to privacy, measurement and tracking.

Simo Ahava is the Co-founder of 8-bit-sheep and Simmer, and is known for his blog at www.simoahava.com. He is a prolific speaker and writer on behalf of smart data collection, and on extending the capabilities of web analytics and data collection platforms beyond their standard features.

Title: How Google Marketing Platform can direct you to profitability in an uncertain time

Peter Andersen, Head of Google Marketing Platform at s360, will unveil what GMP can do for your company in uncertain times when privacy and 1st party data matter more than ever before. What should companies use in their tech stack to be ready for future needs? If you want to know how to scale your search strategies to an enterprise level, this is a must-attend session!