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s360 gets recognised for its continuous growth while looking into exciting times with a transition from a performance marketing agency into a digital consultancy.
In 2011, Jakob Vedel and Mathias Hillerup Larsen founded s360 focusing on SEO. Today, s360 is a full-service performance marketing agency with 220 digital specialists and consultants across seven offices in four countries.
"At s360, it is crucial that we remain responsive to our clients' needs and continuously adapt to the rapidly changing landscape within digital marketing. When I look back at the last ten years, one of our main advantages has been our ability to adapt and change quickly while being at the forefront of the market”, says Jakob Vedel, CEO and Co-founder of s360.
It lies within the company’s DNA to keep momentum and adapt to the ever-changing market, which is reflected in the yearly +40 % growth. And the impressive growth gets noticed by the industry.
During 2022, s360 won 16 national and international awards across various client cases and company growth categories.
This year, s360 won the “Successful Company of the Year” for the fourth year. The definition is a company that delivers substantial results and high growth yearly.
Every year, 1,000 out of 300,000 Danish SMEs win the award. During the four years that the award has existed, only 64 companies have won the award every year, making this achievement a great example of the steady growth of s360.
In the coming years, Jakob Vedel and s360 are preparing for one of the bigger business changes:
“I’m currently focused on our transition from a performance marketing agency to a digital consultancy within marketing, technology and data. A transformation we’ve accelerated the last 12 months,” says Jakob Vedel.
He continues:
“4-5 years back, digital marketing, technology and data were three isolated disciplines. As the market gradually matures, these various areas have become more integrated. For agencies like ours, when the market changes, it influences our clients' needs and, thereby, our business. We must adapt and adjust our internal structures and service offerings to meet the demand and expectations. With that, we are moving towards a holistic partnership with our clients from strategy to execution. In a nutshell, we combine digital marketing, technology and data,” concludes Jakob Vedel.
s360 combines marketing, data and technology to create the foundation for making the best possible decisions and thereby create long-term competitive advantages for clients. However, the more holistic approach doesn’t mean that s360 decreases its specialisation in the fields of SEO, Paid Search, Paid Social, Programmatic, and UX & CRO.
“We continue to focus, develop and improve our core business and build on top of that. We have a great advantage in executing performance marketing and optimizing the various channels based on data insights while implementing strategic plans,” says Jakob Vedel.
Earlier this year, s360 got officially certified as a Google Marketing Platform Sales Partner in EMEA and expanded with new offerings such as Digital Growth and increased focus on Data & Analytics.
Today, s360 has a strong foothold in the Nordic markets, but Jakob Vedel reveals the ambitions to expand into Europe organically:
“In the coming years, we will invest in the UK, German and Dutch markets as the next countries to open offices with local talent”, says Jakob Vedel.
A lot is cooking, and though we are currently navigating a world influenced by uncertainty, one thing is sure: s360 has exciting times ahead.
s360 is an award-winning performance marketing agency with 220 digital specialists and consultants across Denmark, Norway, Sweden and Finland. Led by technology and data, we deliver significant and measurable improvements in our clients’ digital performance marketing.
Rebekka Rich Topholm
Senior Manager, Marketing
[email protected]
