s360 & Boldking: Shaving Costs while Boosting Sales

Accelerating growth and profitability through a holistic multi-platform strategy with s360

The Challenge

Win market share with a relevant digital presence

Boldking, a well-established ecommerce brand in Europe, is looking to find the right balance between growth and profitability. The brand strategically needed to invest in customer acquisition through the right digital channels, outshine its competitors to win market share, and ensure this translates into financial success.

Client

Boldking

Industry

Ecommerce

+270

%

Increase in impressions

52

%

Decrease in CPM

80

%

Decrease in CPA

+35

%

Increase in revenue

The Solution

Building brand awareness and expanding reach

To maximise efficiency and reach new audiences, s360 implemented a diversified marketing approach for Boldking. We streamlined the Meta and Google campaigns, ensuring a strong foundation with best practices.

Looking beyond immediate conversions, s360 integrated brand awareness campaigns to meet the client’s desire to win market share. This holistic approach included incorporating Snapchat and TikTok in Boldking’s Paid Social strategy in addition to Meta platforms. This diversification allowed us to optimise campaigns based on performance data, reach a broader audience, and secure cost-effective ad placements.

Furthermore, s360 revamped Boldking’s Paid Search setup on Google by implementing best practices. This included a more efficient account structure, strategic bid management, and improved copywriting.

“Since working with s360 we have seen real progress in the maturity of our performance marketing strategy and execution. Over the past year we’ve been able to drive very strong results online versus the previous year, while saving on costs at the same time. s360 was able to implement an effective and diverse platform strategy that yielded strong sales year round”

Tibo Thijs Diepenhorst, co-founder of Boldking

The Results

Boldking shaves costs and soars sales with multi-channel marketing strategy

After Boldking implemented a more diversifying strategy and distributed its budget across Meta, TikTok, and Snapchat, the client achieved remarkable results. Boldking saw a notable 270% increase in exposure after implementing the new channel-mix strategy. Moreover, CPM decreased by 52%, while cost per acquisition dropped by 80% when the Paid Social channels were combined.

Additionally, Boldking experienced remarkable growth with 35% increase in revenue and 10% higher ROAS by leveraging the new account structure and improved advertorial on Search campaigns.

As a result of the combined efforts, Boldking's website traffic surged by 452%. This led to a remarkable 263% increase in blended ROAS, alongside a substantial 497% growth in website revenue.

The Client

Boldking

Boldking is an international men’s grooming brand, focused on enhancing the shaving experience. Launched in 2013, it has been at the forefront of shaving technology. The brand offers a wide range of products such as razors, blades, shaving creams, aftershave, and others, designed for a smooth and irritation free shave. The mission: making high quality shaving accessible to all.
https://www.boldking.com/en

Contact
Arnd van der Meer
Managing Director, s360 Netherlands
[email protected]

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