s360 & POWER: Using LIA and Local Campaigns integration to promote selected products locally

With LIA integration in Local Campaigns, POWER boosts local products in their online marketing.

The Challenge

Driving more visits to the store using Local Campaigns

To drive more visitors to the physical stores, POWER has used Local Campaigns as part of its omnichannel marketing. While this has proven successful, POWER wanted to take its digital marketing to the next level by linking all relevant local product information in the Local Inventory Ads (LIA) feed to the store visibility that Local Campaigns can create.




Electronic store

Increase in visit rate
Lower cost for each visit store

The Solution

Automated setup to update local campaign ads

s360 integrates POWER’s existing LIA feed into Local Campaigns to automatically update local campaign ads weekly.

By highlighting the most important products online, POWER is allowed to ensure its local digital visibility further.

"Integrating our physical stores into the digital landscape has been a success - the local campaigns have enabled us to market ourselves in a much more satisfactory way. With the new LIA integration, we can now promote our weekly focus products locally, making the impact even stronger."

Kåre Andrè Jevanord, Chief Digital Officer, POWER

The Results

40 % lower cost for each store visit and an increased visit rate of +30%

In addition to taking marketing to the next level, POWER’s updated LIA and Local Campaigns integration has enabled consumers to receive consistent messages online and offline across media.

Among other things, this has resulted in a -40% lower cost for each store visit and an increased visit rate of + 30%.

The Client


POWER is a prominent Nordic electronics giant. POWER has almost 200 stores, physical and online, across Scandinavian countries such as Denmark, Norway, Sweden and Finland.




Mathias Hillerup Larsen, CTO & Partner

[email protected]


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