To drive more visitors to the physical stores, POWER has used Local Campaigns as part of its omnichannel marketing. While this has proven successful, POWER wanted to take its digital marketing to the next level by linking all relevant local product information in the Local Inventory Ads (LIA) feed to the store visibility that Local Campaigns can create.
"Integrating our physical stores into the digital landscape has been a success - the local campaigns have enabled us to market ourselves in a much more satisfactory way. With the new LIA integration, we can now promote our weekly focus products locally, making the impact even stronger."
In addition to taking marketing to the next level, POWER’s updated LIA and Local Campaigns integration has enabled consumers to receive consistent messages online and offline across media.
Among other things, this has resulted in a -40% lower cost for each store visit and an increased visit rate of + 30%.