NiceHair was eager to acquire and retain new customers and saw an opportunity to partner with Snapchat to reach its goal. The key objectives were to drive awareness and generate conversions, targeting its female audience across Black Week – a critical shopping period for the beauty brand.
s360 added Snapchat to NiceHair’s paid marketing mix with a specific focus on running Story Ads that drive a high volume of impressions within the designated time frame. Using the Pixel allows NiceHair to track its conversions and strengthen its algorithmic targeting, which could then be optimised for purchases.
Story Ads not only positively impacted the brand’s budget but also outperformed other platforms in terms of driving a higher reach. This had a direct impact on customer acquisition. It also contributed to an increase in website visits, ultimately leading to conversions.
The results for NiceHair were impressively positive, with the brand significantly increasing revenue using Snapchat to run paid marketing campaigns.
This specific campaign not only drove a 195% higher ROAS, but also outperformed other social platforms in CPM at a 74% lower cost. Besides, NiceHair saw a cost-effective set-up for website sessions and a x7 longer view-time on the ads than other channels. Snapchat emerged as the least expensive channel across all measured metrics.
This is an official Snapchat case.
NiceHair is a well-known beauty brand and one of Denmark's largest beauty retailers. In 2013, after achieving success in Denmark, NiceHair opened webshops abroad selling beauty products in the Netherlands, Belgium, Germany, Sweden and Norway under the name NiceBeauty.
Nikolaj Jensen, Lead, Paid Social