s360 & Møbelkompagniet: Transforming e-mail marketing into a revenue driver

Transforming e-mail marketing into a revenue driver by revamping Møbelkompagniet’s setup with personalised and data-driven marketing automation flows

The Challenge

Streamlining e-mail marketing management

Møbelkompagniet's e-mail marketing setup lacked structure, and they needed a more streamlined approach to managing their e-mail marketing, including creating and distributing newsletters combining sales and branding. Without the necessary in-house expertise, it became evident that outsourcing their e-mail marketing was the optimal solution.

Client

Møbelkompagniet

Industry

Home & Living

118

%

growth in revenue from automated e-mails

16

%

increase in website traffic generated from e-mail

The Solution

Building a personalised e-mail marketing setup

We began by auditing Møbelkompagniet’s Klaviyo setup to identify gaps and ensure the proper technical configuration of lists, segmentation, tracking, and domains. Although the basics were in place, their e-mail marketing setup did not leverage the power of personalisation.

To address this, we rebuilt their e-mail flows by focusing on personalisation. For instance, the “welcome flow” tailored e-mails to the subscriber’s sign-up source, resulting in higher engagement and conversions. The “viewed product flow” gave personalised recommendations based on the browsed product categories, driving significant performance improvements.

Using Custimy as a Customer Data Platform, we introduced intelligent segmentation and data-driven automation, creating a scalable, high-performing e-mail marketing strategy that strengthened customer engagement and loyalty.

"Working with s360 has been a pleasure. They've elevated our e-mail marketing significantly, delivering outstanding results. Their streamlined process and full-service approach allow us to focus on our business while they handle everything. I highly recommend s360 to anyone seeking a digital marketing agency that drives real performance improvements!"

Daniel Gerfort - Co-founder & CMO, Møbelkompagniet

The Results

Driving growth through data-driven e-mail marketing

With full trust from Møbelkompagniet, we had the freedom to innovate and test new approaches in e-mail marketing—and the results speak for themselves. Over 6 months from September 2022 to February 2023, we achieved:

Revenue from automated e-mails grew by 118%, despite sending 46% fewer e-mails
Website traffic generated from e-mails grew by 16%
Open rates increased by 13%
E-mail marketing permissions grew by 18%
E-mail’s contribution to total revenue rose from 0,13% to 2,23%.

The Client

Møbelkompagniet

Møbelkompagniet delivers high-quality furniture at great prices, with exceptional customer service at the core of everything they do. They ensure fast delivery to Danish customers with a wide selection and local storage in Denmark.

moebelkompagniet.dk

Contact

Casper Ackermann

Senior Director & Head of Marketing Automation

[email protected]

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