Harklinikken needed help to run a social campaign to acquire new customers and reach their ambitious targets. s360 developed a creator campaign using Meta’s best practise creator ad formats. The idea behind using Creators was to use social proof to reach users interested in our products while also tapping into the userbase/following of the Creators.
Developing the Paid Social Campaign, we collaborated with Creators using three creative strategies and features in the ads. By combining these features, the ads aimed to be as authentic to the Creator's content as possible while clearly stating that it’s advertising, including the Harklinikken logo, brand and products.
The three feature strategy ensures that the target audience sees the Creator, the brand and the products in three ways:
"The technical knowledge, strategy and execution from s360 combined with Harklinikken’s creative strategy and creators led to campaign performance and a level of growth we had not yet seen before. This campaign has laid the foundation for the future of our paid media advertising.“
In short, we acquired 3.701 new customers that, with the average customer lifetime value, results in a 12 month campaign ROI of 577%.
Harklinikken’s first objective was to acquire more than 1.430 new customers from Paid Social while staying within the CPA target. Our Social Paid Campaign more than doubled the number of new customers, resulting in 3.701 new customers without exceeding the CPA target.
Harklinikken's second objective was to make Paid Social a main driver in achieving the quarterly business goal of 5.578 new customers. As a result, Paid Social accounted for 3.701 new customers which was 39% of all new customers in the quarter. In total, Harklinikken realised 9.564 new customers which greatly exceeded the target.
UK Paid Media Awards 2023: