Customer insights

s360 & POWER: Using LIA and Local Campaigns integration to promote selected products locally

With LIA integration in Local Campaigns, POWER boosts local products in their online marketing.

Why
To drive more visitors to the physical stores, POWER has used Local Campaigns as part of its omnichannel marketing. While this has proven successful, POWER wanted to take its digital marketing to the next level by linking all relevant local product information in the Local Inventory Ads (LIA) feed to the store visibility that Local Campaigns can create.

How
s360 integrates POWER’s existing LIA feed into Local Campaigns to automatically update local campaign ads weekly. By highlighting the most important products online, POWER is allowed to ensure its local digital visibility further.

Results
In addition to taking marketing to the next level, POWER’s updated LIA and Local Campaigns integration has enabled consumers to receive consistent messages online and offline across media. Among other things, this has resulted in a -40% lower cost for each store visit and an increased visit rate of + 30%.

Who
POWER is a prominent Nordic electronics giant. POWER has almost 200 stores, physical and online, across Scandinavian countries such as Denmark, Norway, Sweden and Finland.

Contact
Mathias Hillerup Larsen, CTO & Partner
Tlf: 23 27 52 45, [email protected]

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