Customer insights

s360 & Yousician: Improved content strategy beats the competition

A new content strategy based on SEO data supports Yousician as the leading platform to learn and play music.


Yousician needed help to rethink its content strategy to stand out from the competitive market. While facing challenges in developing an improved SEO and content strategy, Yousician also had limited resources to produce high-quality content.


Yousician partnered with s360, who executed a content strategy based on keyword research and SEO data. s360 conducted two extensive keyword analyses; the first to gather key findings to build new pages, and the second analysis on existing pages to optimize for more visibility .

The idea behind the SEO and content strategy was to make it easier to convert through new content and optimize the existing content for scaling conversions afterwards.

Working with s360 has been a remarkable experience. The team is knowledgeable and committed to reaching our business goals. We started seeing improvements in traffic a few months after we began our project. Most of the efforts have been put into producing high-quality content. We are able to craft a better content strategy with the help of the keyword research and data given by s360. We are pleased with all the work and expertise provided.

– Victoria Chan, Lead Growth Marketing Manager, Yousician.


Overall the SEO and content strategy exceeded its objective by generating 2 million annual clicks through content. The strategy attracts annually 2.000.000 new organic visitors to Yousician while lifting organic visibility by 350%.

Industry recognition

European Search Awards 2022

  • Best Use of Search – B2C (SEO): s360 & Yousician (Silver)
  • Most Innovative Campaign (SEO): s360 & Yousician (Shortlist)
  • Best SEO Campaign: s360 & Yousician (Shortlist)
  • Best use of Content Marketing: s360 & Yousician (Shortlist)

The Drum Search Awards 2022

  • Music and Entertainment (Winner)  


Yousician is the world’s leading platform to learn and play music. Yousician makes learning music more accessible for everyone by offering two groundbreaking products, Yousician and GuitarTuna. Yousician is the leader in its field with 20 million monthly active users and counting.


Hermanni Nurila, Managing Director, s360 Finland
[email protected]    

Valtteri Mustonen, SEO & Content Specialist, s360 Finland
[email protected]

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