Customer insights

Unboxing aggressive market expansion and sales records with Paid Social

How s360 helped Goodiebox expand to 4 new markets and achieved sales records in the existing markets.


Goodiebox is a subscription-based company who sell beauty boxes. Over the last year, Goodiebox has become Europe’s largest and best-rated beauty box.


Goodiebox had an ambitious expansion plan and turned to s360 as they wanted a strong, data-driven Paid Social agency who could scale up their digital marketing strategy in both existing and new markets.

The main objective was to successfully expand from 5 to 9 markets in only ten months with Paid Social as the main conversion-driver.

s360 has been a great partner the past 10 months helping us to scale up our performance marketing channels in existing markets while rolling out to 4 new markets. Their team has been a great help in the daily and ongoing execution as well as supported on strategic go-to-market planning cross channels. They've shown to be quick to adapt to the latest paid social trends ensuring that our setup continuously tested best practices. Furthermore, the team has shown great patience and flexibility in organizing their way of working to fit our changing needs going from 5 markets to 9 markets.

Anders Birk, Growth Director



In only ten months, we have successfully expanded to 4 new markets and achieved sales records in the existing markets. Goodiebox has now become the most significant and best-rated beauty box in Europe. Paid Social was the main conversion-driver for success.


At first, we analyzed their setup and defined a set of hypotheses based on their performance. Together with Goodiebox, we prioritized the most crucial split test to achieve the most significant improvement on a short-term.

Through multiple tests and learning, we identified which strategies had the most significant incremental lift. As predicted, it was the most data-driven approach which had the best performance. We reduced the amount of ad set and campaigns, so the algorithm had 100 per cent optimization control. Furthermore, we continuously tested multiple ad formats, messages etc. to increase purchases and reduce CAC.


Mathias Hillerup Larsen, Partner
+45 2327 5245
[email protected]

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