CFO-approved digital marketing - Bridging the gap between the CFO and CMO

Welcome to the CFO approved marketing breakfast event at The Hotel Maria Ballroom, Helsinki, on October 2nd, 2025!

At the event, s360's experts will delve into the impact of marketing and how to validate it. We will discuss balancing the short and long-term marketing actions, the modern measurement framework for marketing, and how to improve your future internal discussions between marketing, the CFO, and the CEO. The event offers a great opportunity to network and expand your knowledge of marketing in a relaxed environment.

The event is aimed at marketing professionals and will be held in English. The event is free of charge. We unfortunately can't accept registrations from other agencies/competitors due to limited seating.

Agenda:

• Breakfast and networking
• "Delivering CFO-approved digital marketing", w. Reetta Peltola
• "Modern measurement framework and tools to validate the impact of marketing", w. Hermanni Nurila and Sasu Äijälä
• Q&A and closing remarks

Practical information

The event will be hosted at The Hotel Maria Ballroom, Mariankatu 23, 00170 Helsinki.

There will be a free breakfast spread.

Limited spots - sign up now

You can register for the event right here. Note that the spots are limited, so book your place rather sooner than later.

If you have any further questions, please get in touch with [email protected].