s360 becomes a certified Google Meridian partner

s360 has been recognised as one of the first thirty agencies worldwide to earn Google’s new Meridian Marketing Mix Model (MMM) certification. This milestone reinforces our commitment to helping our clients evaluate the impact of their marketing efforts through the best measurement capabilities and tools available.

Hermanni Nurila, CTO at s360, says: “We’re seeing a growing demand for advanced measurement solutions that can help our clients understand the true value of their marketing efforts. By becoming certified Meridian partners, our data science specialists now have the right training and toolbox to help clients build Marketing Mix Models in-house and translate those insights into business-critical decisions.”

What can Meridian do for your business?

• Achieve optimal allocation of marketing resources: Our data science specialists transform Meridian outputs into clear, actionable recommendations for our clients’ marketing strategies, ensuring they have the most efficient allocation of marketing resources.
• Deeper business alignment through in-housing of MMM: In collaboration with our clients, we develop a customised MMM framework that can be handed over to in-house analysts to manage and refine as necessary. With MMM closer to finance and commercial teams, media and marketing decisions align more closely with the broader business goals.

One of the first certified Meridian partners in Europe

s360 is one of the first 12 measurement partners in EMEA to be trained and certified as part of Google's partner program for Meridian. These certified partners have undergone training on Meridian and gained exclusive access to Google’s detailed MMM data and best-practice playbooks.

What is Meridian?

Meridian is an open-source MMM framework developed by Google to address critical challenges in impact measurement and empower companies to make improved, data-driven decisions. It relies on Bayesian causal inference and can manage both national-level modeling and large-scale geo-level data. Meridian offers advertisers clear insights and visualisations to guide business decisions related to marketing budgets and planning.

About s360

s360 is a leading European digital marketing agency that helps brands and retailers grow by building strong foundations in data and tech, executing best-in-class digital marketing, and leveraging deep industry expertise in e-commerce and retail. With a team of over 350 digital specialists, s360 operates from ten offices across seven European countries: Denmark, Norway, Sweden, Finland, the Netherlands, the UK, and Spain. Since 2019, s360 has received more than 60 international industry awards, making it one of Europe's most award-winning digital marketing agencies.