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Elevate your beauty brand with a leading beauty digital marketing agency

The beauty industry moves quickly, and we are here to keep pace. At s360, we specialise in propelling beauty brands to new heights through data-driven digital marketing strategies. Our comprehensive services empower you to focus on your passion while we drive sustainable online growth.

Our approach to beauty brand growth

Why choose s360 as your beauty digital marketing agency?

Tailored digital marketing for beauty brands

We offer digital marketing services tailored to the beauty industry's unique needs. From creating scalable tech and data foundations and result-oriented growth strategies to developing high-performing beauty assets and digital marketing setups. No matter your need, we adapt to your specific requirements, harmonising our efforts with your business objectives.

A team of dedicated beauty experts

Our +330 digital marketing specialists have decades of experience promoting beauty brands online. From luxury to drugstore, we have partnered with some of the biggest cosmetics and skincare brands across multiple markets.

Driven by results

We measure our success by our clients’ success and are driven by helping you grow your beauty business. We proactively suggest growth strategies, test new ideas, and take care of your business — as if it was our own.

Supercharge your performance

Digital Marketing for beauty

We know how to do digital marketing for beauty brands. Couple beauty experts with channel expertise, and you’ll experience how to improve performance and execute to gain maximum impact for your brand.

  • SEO: Rank higher when consumers search for skincare routines, makeup trends, or clean beauty products with optimised content and structured data
  • Paid Search: Maximise ROAS with AI-powered bidding strategies prioritising your hero products driving new customer acquisition
  • Paid Social: Run trend-driven campaigns on Instagram, TikTok, Pinterest & Snapchat to increase visibility and sales
  • Display & Video: Use shoppable video ads, influencer collaborations, and retargeting to drive engagement
  • UX & CRO: Improve beauty eCommerce experiences with frictionless checkouts, mobile-first optimisation, and personalised product recommendations
  • Marketing Automation: Convert first-time buyers into loyal customers with automated email flows, SMS marketing, and VIP loyalty programs

Explore our Digital Marketing services for beauty


Plan for your beauty brand’s growth

Media Strategy for beauty

Let’s plan your media strategy to make your beauty brand stand out. Our services aim to increase your presence, optimise budgets, and maximise ROI.

  • Media Planning: Align budgets with the most effective channels for beauty brands
  • Campaign Planning: Develop high-impact digital campaigns for new product launches and brand storytelling
  • Marketing Mix Modelling: Identify which ad channels generate the highest ROAS for skincare, cosmetics, and beauty retailers
  • KPI Frameworks: Track beauty-specific success metrics like conversion, cost-per-acquisition, and repurchase rates
  • Strategic Roadmaps: Build seasonal and evergreen growth strategies for beauty brands
  • Digital Marketing Maturity: Advance your in-house marketing capabilities with data-driven insights

Learn how we optimise media planning for beauty


Beauty brand growth strategy

Digital Growth for beauty

Our beauty digital marketing experts craft digital strategies that put your beauty brand front and centre. Our growth solutions help beauty brands expand their reach, optimise profitability, and stay ahead of competitors.

  • Trend-Based Pricing Optimisation: Adjust pricing dynamically based on real-time demand and beauty trends
  • Smart Assortment Expansion: Identify new product opportunities and best-selling SKUs to expand offerings
  • Competitive Benchmarking: Track beauty market trends, competitor performance and pricing strategies
  • International Growth: Expand into global beauty markets with localised campaigns and region-specific targeting
  • Predictive Customer Lifetime Value (pCLV): Identify your most valuable customers and increase retention
  • A/B Testing & Experimentation: Optimise ad creatives, landing pages and promotions through structured A/B testing

See how we grow beauty brands


Using tech to power beauty growth

Marketing Technology for beauty

Technology is transforming how beauty brands sell, advertise, and scale. We help brands integrate the latest marketing technology to track performance, optimise campaigns, and drive personalised customer experiences.

  • Search Ads 360: Automate Google Shopping and Paid Search campaigns for beauty brands
  • Display & Video 360: Optimise programmatic advertising to drive brand awareness and sales
  • Google Analytics 360 and Looker: Gain real-time insights into customer behaviour and product performance
  • Google Cloud Platform: Use AI-driven analytics for beauty trend forecasting
  • Smartly.io: Automate creative testing and scale Paid Social campaigns efficiently

Discover how beauty brands use tech to scale


Actionable insights for beauty brands

Data & Analytics for beauty

Beauty consumers are research-driven, emotionally influenced, and brand-loyal. To scale a beauty brand, you need deep insights into consumer trends, shopping behaviours, and campaign performance. We help beauty brands turn data into action by:

  • Measurement & Attribution: Track which digital channels drive real revenue, from paid ads to influencer marketing
  • Share of Search: Understand your brand’s visibility compared to competitors in the beauty space
  • Shopping Index: Leverage real-time insights into trending beauty products and demand cycles
  • Profit-Based Bidding: Optimise ad spending based on real profit margins, not just ROAS
  • Incrementality Testing: Discover which marketing activities increase customer acquisition and retention

Get deeper insights with beauty data & analytics


Give your beauty brand a glow-up

Creative for beauty

We’ve helped beauty brands find their unique style, highlight their USPs and increase revenue and sales. We know there’s nothing better than looking good, feeling great and getting the results that you want. At s360, we craft high-impact beauty content that engages, educates, and converts.

  • Creative strategy: Align brand storytelling with data-driven, beauty-focused creative direction
  • Creative production: Produce scroll-stopping video ads, photoshoots, and campaign visuals optimised for social and eCommerce
  • Content strategy: Develop SEO-friendly beauty content (how-to guides, ingredient deep dives, trend reports)
  • Copywriting & localisation: Tailor messaging for global beauty audiences in multiple languages

Learn more about our creative solutions for beauty


“Going into Black Friday this year, we’re expecting it to be though one with how competitive the market got -both before and during peak week. We had a plan to utilise our existing landing page for each phase of our approach. Working with s360, we optimised the landing page with key messaging to match the customers intention at that time. The results speak for themselves in terms of how successful it was both from a landing page perspective but also adapting our PLP information for Black Friday week. Needless to say we’re extremely happy with our performance across period where manu others struggled to match and outperform last years numbers."

- Lauren Duncan, Digital Marketing Manager, Philip Kingsley

Beauty brands we’ve helped to grow

Our beauty success stories

Ready to enter the next growth stage for your beauty brand?

Speak to a beauty marketing expert

We understand the challenges faced by global skincare and cosmetics brands. Since 2011, we've worked in multiple beauty categories, from skincare to body care, hair care to grooming, fragrance to cosmetics.