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We're pleased to announce that we won the International Growth category at Google’s annual Agency Excellence Awards 2024.
The Google Agency Excellence Awards celebrate agencies that excel with Google’s advertising solutions across nine categories, one of which is International Growth.
Competing alongside prominent digital marketing agencies, we won the International Growth category, recognising our ability to help our clients drive international growth.
"Winning this category underscores our strong partnership with Google and our ability to help brands and retailers succeed internationally. It is a testament to our incredible team and their expertise in using Google’s advertising solutions to deliver huge impact." Says Mathias Hillerup Larsen, Group CCO and Co-founder, s360.
Our win in the International Growth category focuses on our work with POWER on their expansion into Sweden. With a full-funnel omnichannel marketing strategy, POWER generated demand in an untapped market and successfully converted interest into new customers. In just 3.5 months, the strategy increased brand awareness from 0.7% to 42%, while Share of Search grew from 1% to 10%.
"When we acquired MediaMarkt’s stores in Sweden, we faced a massive challenge: integrate them into our omnichannel setup and build brand awareness from almost nothing – all in a record timeframe. s360 did not hesitate or blink: In 30 days, our brand awareness jumped from 0.7% to 42%, and our online revenue tripled. We went from being virtually unknown to being a key force in the Swedish market. It was the retail equivalent of being shot out of a cannon." - Joakim Sigvardt, Group Omnichannel Director, POWER International AS.
With more than 300 digital marketing experts across six markets, we specialise in helping omnichannel retailers, e-commerce pure-players, and international consumer brands achieve global growth.
Our approach to help brands and retailers drive international growth is built on three pillars:
1) Deep industry expertise
The foundation for our partnerships on international growth starts with our deep strategic industry expertise — we know what’s next for brands and retailers because those are the companies we help every day. Every international growth project begins with in-depth market research to identify the most promising opportunities.
As a partner of Google’s International Agency Growth Program, we can access unique insights from Google Shopper Guides, Consumer Insights Reports, Market Activation Playbooks, and valuable IGAP tools such as Market Explorer and Insights Finder. These insights and years of expertise ensure we know where to play and how to win.
2) Best-in-class channel execution
Once the strategy is in place, we bring it to life through expert execution across digital channels. Our diverse and talented group of channel specialists is deeply dedicated to each core channel, ensuring we stay on top of trends and platform changes. We tailor channel-specific initiatives that support the strategy and drive performance. But we don’t stop there; we also help our clients execute the initiatives efficiently.
3) Strong technology foundation
As a Google Premier Partner, Google Cloud Partner, and Google Marketing Platform Sales Partner, we provide our clients with the data and tech foundation they need for sustainable growth. We know what technology to use and how to use it, and we help our clients create customised solutions tailored to their situations and needs. From building custom dashboards to integrating AI and machine learning for campaign optimisation, we deliver solutions that evolve with our clients’ needs, supporting their growth across multiple markets.
Achieving international growth also involves innovation and applying technology and AI solutions that enable companies to scale their marketing operations across products and markets efficiently. At s360, we combine Google’s AI solutions with our proprietary AI technologies to help our clients enhance campaign performance when expanding to new markets.
Here are two examples of how AI plays a role when we work with International Growth:
1) Google Cloud, including VertexAI
As a Google Cloud partner, we incorporate Google Cloud technology into most of our client collaborations and proprietary technologies. Our reporting suite gives clients unified marketing reporting across all their markets and platforms. It is built on Looker and uses technologies like LookML and BigQuery. For many of our solutions, we use a wide set of services within Google Cloud, including VertexAI, BigQuery, Cloud Storage, Cloud Functions, Cloud Scheduler, etc.
2) Our proprietary Quantum Feed Engine
We have developed our proprietary Quantum Feed Engine, a platform that enriches clients’ product feeds using AI. Generally, a big part of the digital marketing budget is spent on feed-driven activities, making the product feed a crucial foundation for generating campaigns and ads at scale across shopping, search, display, video, and social. Our Quantum Feed Engine improves the feed foundation by adding relevant attributes and optimising existing ones using AI to analyse all existing attributes and look at the product images. Attributes like colour, material, pattern, etc., are often missing from advertisers’ feeds, while titles, descriptions and product type attributes are rarely missing but can always be improved. Using Generative AI in Quantum Feed Engine, we can also fix the wrong aspect ratio of images to ensure they appear correctly in Google Shopping and other channels.
Winning the International Growth Award is a testament to the strategies and technologies we implement to help brands and retailers grow globally. Our expertise and strong partnership with Google enable us to drive sustainable growth in new markets.
Whether you’re an established brand looking to scale or a retailer exploring new opportunities, we’re here to guide you every step of the way. Contact us to learn more about our international growth services.
Mathias Krejberg Andersen
Group Head of Marketing, s360
[email protected]
