In this s360 Insight Session Stefan and Nikolaj will take us through Topic Clustering strategies. By showing the strategy behind how topic clusters can help you drive value with top-funnel content you will get inspiration and insights into why you should apply a similar strategy to your company.
The foundation is the Topic Clustering strategy applied by Bauhaus, which resulted in +600% growth within inspirational content. A case that won European Search Awards, Best use of data. Stefan will take us through what was done in this case and why Topic Clustering is such an effective strategy.
1.0 s360 Approach
1.1 Topic Clustering and how clusters can make you win
2.1 The BAUHAUS SEO & Content marketing strategy
2.2 Integrating Google Trend Data in Content Planning
2.3 Growing 600% within inspirational content
3.0 Data Driven SEO Strategy