Since 2015, SEOday has brought together digital marketers and SEO specialists to share insights, challenges, and new ways to drive growth. As the search landscape evolves, so does the event. What started as a dedicated SEO conference has grown into something bigger.
The new name reflects the natural next step for search. Organic, paid, and AI-driven discovery are increasingly connected.
Until now, SEOday has primarily focused on SEO. In the future, SearchDay will bring together a broader range of important search-related topics, tailored to the challenges and opportunities faced by e-commerce brands and retailers.
Future topics at SearchDay:
SearchDay launches with a new name and a new home. The next SearchDay summit will take place at Centralværkstedet in Aarhus (Denmark) on 14 April 2026.
Here is what you can expect from SearchDay 2026:
You can already secure your spot today. Learn more and register here.
SearchDay is also now part of Ecom Leaders, s360’s overarching event concept that brings together Europe’s e-commerce and marketing leaders to address the biggest challenges in marketing, data, and technology.
This creates a clearer structure across our events and supports our vision to build the strongest European event series for e-commerce brands and retailers.
It also opens new partnership opportunities for media, platforms, and agency partners, offering visibility in front of a highly relevant audience of digital leaders, decision-makers, and practitioners across the European commerce landscape.
SearchDay is organised by s360 in collaboration with selected industry partners. s360 is a leading European marketing and technology agency with over 330 employees. Headquartered in Denmark, the company has 10 offices across 8 countries: Denmark, Norway, Sweden, Finland, the UK, the Netherlands, Spain, and Serbia.
s360 helps brands and retailers grow through strategic advisory and hands-on execution across marketing, creativity, data, and technology disciplines. The company has received more than 60 industry awards and is one of Europe’s most award-winning agencies.
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