We’re proud to welcome Canyon as a new global client. After an extensive pitch process, the global bike brand has chosen s360 to lead its strategy and execution across search, social, generative engine optimisation (GEO), and performance creative, using our own AI technology.

Canyon is the brand behind bikes that have won Grand Tours, and it equips several teams in the UCI WorldTour. Its riders expect the best, both on the road and when they’re looking for their next bike. The partnership will be led from our Dutch office.

From Google search to AI recommendation

The way people search for products has changed, and this partnership is built around that shift. Google isn’t the only starting point anymore. Cyclists compare models across search engines, review sites, cycling communities, and social media, while more and more of them simply ask an AI assistant. When someone asks which gravel bike to choose, Canyon wants the Grail or Grizl to show up in the answer.

Charlie Byard, Director, Digital Growth & Business Development, s360 Netherlands, on the new partnership:

“Being Canyon’s discoverability partner means one thing: making sure Canyon is the brand that shows up, whether a rider is searching, scrolling, or asking an AI assistant for a recommendation.”

That’s hard to achieve when search, social, and paid media each run on their own data and their own teams.

Canyon wanted one partner who could ensure, wherever its customers - passionate bike riders - are asking questions, that they provided the answers.

One system for search, social, and the AI-driven customer journey

Our AI infrastructure brings search, social, and paid media together in one system that connects product data directly to market performance.

For Canyon, that comes down to three core capabilities:

• Data activation: s360 Quantum turns product data into dynamic content ready for every channel, in every market

• Generative insight: s360 LLM Tracker measures brand positioning, sentiment, and share of voice across leading AI search platforms in real time

• Commercial attribution: s360 Pulse links AI visibility directly to sales, so generative discovery can be tied back to revenue

Together, the three tools give Canyon one connected view, from product data to sales.

Technology gets Canyon found, and creative makes riders stop and click. Our performance creative team uses the same product and customer data to build ads made for each channel and each market.

Our close technology partnerships with Anthropic, Google, Meta, and Smartly also play a key role in the solution.

How visible is your brand in AI search?

If you want to know how your brand shows up when customers ask ChatGPT, Claude, or Gemini, we’d love to talk. Get in touch.

About s360

s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.