s360 is now certified in Google’s International Growth Agency Program (IGAP). The certification recognises agencies that help brands grow successfully in new markets, and it builds on our status as a Google Premier Partner.

What it means for our clients

As a certified partner, we work closely with Google’s International Growth team. That gives us access to Google’s insights on international opportunities, training, and resources for planning and scaling growth in markets outside a brand’s home country.

In practice, we help brands with:

• Choosing the right markets: We use data on demand, competition and cost to decide where to go first, so it isn’t a gut call.

• Speaking the local language: We adapt ads, product feeds and search terms to how people actually shop in each market, not just a direct translation.

• Measuring across markets: We set up tracking and reporting that make it easy to compare performance between markets and move budget to where it works best.

For our clients, this means better-informed decisions on which markets to enter and how to grow there. 

Built on proven international work

International growth is not new territory for us. In 2024, we won International Growth at Google’s Agency Excellence Awards for helping POWER enter the Swedish market. Brand awareness rose from 0.7% to 42% in 30 days.

This year, we are shortlisted in the same category with RevolutionRace, where our AI-driven feed work lifted conversions by 33% across four European markets.

“This certification gives us an even closer line to Google’s international expertise. Combined with our own experience running campaigns across markets, it means we can help brands grow abroad with more confidence,” says Charlie Byard, Director, Digital Growth & Business Development at s360.

FAQ

What is a Google International Growth Certified Partner?

It’s an agency certified in Google’s International Growth Agency Program (IGAP). Certified partners work with Google’s International Growth team to help brands expand into new markets.

How does IGAP certification benefit brands?

Brands get a partner that combines Google’s international insights with hands-on experience across markets. That means better decisions about where to expand and how to grow once there.

Is s360 a Google Premier Partner?

Yes. s360 is a Google Premier Partner, and the IGAP certification builds on that partnership.

Thinking about taking your brand into new markets? Let’s get in touch.