s360 is one of three finalists in the International Growth category at Google's Ads Impact Awards 2026 for EMEA. Out of 500 entries from across the region, only 18 agencies made it to the final.

One of 18 finalists out of 500 entries

The Google Ads Impact Awards recognise the agencies behind advertisers that set new standards with Google Ads, especially through AI. There are six categories with just three finalists in each, and every entry is reviewed together with Accenture as an independent third party.

International Growth rewards agencies that use AI to help brands win in new markets. The winners will be announced at The Agency Changemakers EMEA Leadership Summit in Dublin, Google's flagship EMEA event for agency leaders.

The work behind the nomination

Our entry is the work we do with RevolutionRace, the Swedish outdoor brand. Using s360 Quantum, our AI feed optimisation tool, we rewrote product titles around how shoppers in each market actually search. The result was 33% more conversions across four European markets, with no increase in spend.

Already an award winner

This is not the first time the work has been recognised. It has already won three international awards this year:

• Paid Search Campaign of the Year at the European Paid Media Awards 2026

• Gold for Best Use of AI for Data and silver for Best Use of AI in PPC at the Global Search Awards 2026

International growth 

International growth is familiar ground for us. In 2024, we won International Growth at Google's Agency Excellence Awards, and we are now a Google International Growth Certified Partner.

Thinking about taking your brand into new markets? Let's get in touch.