s360 has been recognised as one of the first thirty agencies worldwide to earn Google’s new Meridian Marketing Mix Model (MMM) certification. This milestone reinforces our commitment to helping our clients evaluate the impact of their marketing efforts through the best measurement capabilities and tools available.

One of Europe’s first Meridian partners

s360 is one of the first 12 measurement partners in EMEA to be trained and certified as part of Google's partner program for Meridian. These certified partners have undergone training on Meridian and gained exclusive access to Google’s detailed MMM data and best-practice playbooks.

What can Meridian do for your business?

• Achieve optimal allocation of marketing resources: Our data science specialists transform Meridian outputs into clear, actionable recommendations for our clients’ marketing strategies, ensuring they have the most efficient allocation of marketing resources.

• Deeper business alignment through in-housing of MMM: In collaboration with our clients, we develop a customised MMM framework that can be handed over to in-house analysts to manage and refine as necessary. With MMM closer to finance and commercial teams, media and marketing decisions align more closely with the broader business goals.

What is Google Meridian?

Meridian is an open-source MMM framework developed by Google to address critical challenges in impact measurement and empower companies to make improved, data-driven decisions. It relies on Bayesian causal inference and can manage both national-level modeling and large-scale geo-level data. Meridian offers advertisers clear insights and visualisations to guide business decisions related to marketing budgets and planning.